--- title: "Buffer vs Taplio: Which is more popular?" description: "Is Buffer or Taplio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the LinkedIn content tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/buffer-vs-taplio" publisher: "Brandwave" --- # Buffer vs Taplio: Which is more popular? Is Buffer or Taplio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the LinkedIn content tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buffer and Taplio - **Competitive set**: LinkedIn content tools - **Market**: Global - **Month measured**: Oct 2026 - **Buffer Share of Search**: 2.3% - **Taplio Share of Search**: 46.8% ## Is Buffer or Taplio more popular in search? - In October 2026, Taplio had more branded searches than Buffer among LinkedIn content tools worldwide. Taplio had about 9,900 branded searches, while Buffer had 480. Taplio made up 46.8% of all LinkedIn content tool searches we track, and Buffer accounted for 2.3%. - Taplio was ahead of Buffer in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Buffer’s share of searches among LinkedIn content tools worldwide moved from 1% to 2.3%, and its estimated monthly branded searches moved from 390 to 480. - Across the 12 months ending October 2026, Taplio’s share of searches among LinkedIn content tools worldwide moved from 47.9% to 46.8%, and its estimated monthly branded searches moved from 18.1K to 9.9K. ## Top LinkedIn content tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Buffer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Taplio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Buffer was listed before Taplio in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Buffer | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Taplio | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | AuthoredUp | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Supergrow | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Hootsuite | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | TypeGrow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | aiCarousels | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PostNitro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kleo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shield | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EasyGen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RedactAI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about LinkedIn content tools - Asked ChatGPT "What's the best tool for writing LinkedIn posts?": 1. Taplio - Asked ChatGPT "How can I schedule LinkedIn posts and see how they perform?": 1. Buffer, 2. Hootsuite - Asked ChatGPT "Which AI tool should I use to grow on LinkedIn?": 1. Taplio, 2. AuthoredUp, 3. Buffer - Searched Google, AI Overview "linkedin post scheduler": 1. Buffer, 2. Supergrow - Searched Google, AI Overview "linkedin post generator": 1. Hootsuite Not named in any answer: TypeGrow, aiCarousels, PostNitro, Kleo, Shield, EasyGen and RedactAI. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for LinkedIn content tools worldwide in October 2026? - In October 2026, Taplio gained share of searches among LinkedIn content tools worldwide, from 42.3% to 46.8%. - Estimated monthly branded searches for Buffer worldwide rose 23.1% over 12 measured months, from 390 to 480 in October 2026. ## How has branded search for Buffer and Taplio changed worldwide over the last 12 months? | Month | Buffer estimated searches | Buffer Share of Search | Buffer rank | Taplio estimated searches | Taplio Share of Search | Taplio rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 390 | 1% | 10 | 18.1K | 47.9% | 1 | | Dec 2025 | 390 | 1.1% | 9 | 18.1K | 50.6% | 1 | | Jan 2026 | 480 | 1.3% | 10 | 18.1K | 47.5% | 1 | | Feb 2026 | 480 | 1.3% | 9 | 18.1K | 49% | 1 | | Mar 2026 | 720 | 1.6% | 9 | 22.2K | 48.6% | 1 | | Apr 2026 | 720 | 1.9% | 9 | 18.1K | 47.3% | 1 | | May 2026 | 590 | 1.6% | 8 | 18.1K | 50.1% | 1 | | Jun 2026 | 590 | 1.8% | 9 | 14.8K | 46.3% | 1 | | Jul 2026 | 590 | 2.2% | 9 | 12.1K | 44.7% | 1 | | Aug 2026 | 720 | 2.8% | 7 | 12.1K | 46.5% | 1 | | Sep 2026 | 480 | 2.1% | 7 | 9.9K | 42.3% | 1 | | Oct 2026 | 480 | 2.3% | 7 | 9.9K | 46.8% | 1 | ## How are Buffer’s and Taplio’s branded searches counted? Brandwave collects information about searches that people make online using Buffer’s and Taplio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buffer**: Measured on the search term “buffer linkedin”. - **Taplio**: Measured on the search term “taplio”. - [Buffer profile](/demand/global-en/brands/buffer) - [Taplio profile](/demand/global-en/brands/taplio) - [All LinkedIn content tools worldwide](/demand/global-en/categories/linkedin-content-tools): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Buffer or Taplio more popular in search? In October 2026, Taplio had more branded searches than Buffer among LinkedIn content tools worldwide. Taplio had about 9,900 branded searches, while Buffer had 480. Taplio made up 46.8% of all LinkedIn content tool searches we track, and Buffer accounted for 2.3%. ## Cite this page Brandwave. "Buffer vs Taplio: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/buffer-vs-taplio This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/buffer-vs-taplio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.