--- title: "Buffer vs SocialPilot: Which is more popular by branded search?" description: "Which is more popular in search, Buffer or SocialPilot? Compare estimated monthly branded-search demand and Share of Search inside the Social media analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/buffer-vs-socialpilot" publisher: "Brandwave" --- # Buffer vs SocialPilot: Which is more popular by branded search? Which is more popular in search, Buffer or SocialPilot? Compare estimated monthly branded-search demand and Share of Search inside the Social media analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buffer and SocialPilot - **Competitive set**: Social media analytics platforms - **Market**: Global - **Month measured**: Aug 2026 - **Buffer Share of Search**: 18.1% - **SocialPilot Share of Search**: 2.9% ## Which is more popular in search, Buffer or SocialPilot? - In August 2026, Buffer had more branded searches than SocialPilot among social media analytics platforms worldwide. Buffer was estimated to have 112K branded searches compared to SocialPilot’s 18.1K, and held an 18.1% Share of Search versus SocialPilot’s 2.9%. - Buffer was ahead of SocialPilot in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media analytics platforms worldwide moved from 6.6% to 18.1%, and its estimated monthly branded searches moved from 36.4K to 112K. - Across the 11 months ending August 2026, SocialPilot’s estimated Share of Search among social media analytics platforms worldwide moved from 4.9% to 2.9%, and its estimated monthly branded searches moved from 27.1K to 18.1K. ## How did search popularity change for social media analytics platforms worldwide in August 2026? - In August 2026, Buffer lost estimated Share of Search among social media analytics platforms worldwide, from 23% to 18.1%. - In August 2026, SocialPilot rose from 5th to 4th among social media analytics platforms worldwide. ## Month by month | Month | Buffer estimated searches | Buffer Share of Search | Buffer rank | SocialPilot estimated searches | SocialPilot Share of Search | SocialPilot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 36.4K | 6.6% | 3 | 27.1K | 4.9% | 4 | | Nov 2025 | 28.9K | 5.6% | 3 | 27.1K | 5.3% | 4 | | Dec 2025 | 33.9K | 6.9% | 3 | 22.2K | 4.5% | 5 | | Jan 2026 | 46K | 8.8% | 3 | 22.2K | 4.2% | 5 | | Feb 2026 | 58.9K | 11.5% | 3 | 22.2K | 4.3% | 4 | | Mar 2026 | 62.3K | 10.2% | 3 | 27.1K | 4.4% | 4 | | Apr 2026 | 78.1K | 13.1% | 3 | 22.2K | 3.7% | 4 | | May 2026 | 77.2K | 13% | 3 | 22.2K | 3.7% | 4 | | Jun 2026 | 83.5K | 13.9% | 3 | 22.2K | 3.7% | 4 | | Jul 2026 | 154K | 23% | 2 | 18.1K | 2.7% | 5 | | Aug 2026 | 112K | 18.1% | 2 | 18.1K | 2.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Buffer’s and SocialPilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buffer**: Measured on the search terms “buffer app for instagram”, “buffer app instagram”, “buffer app twitter”, “buffer com”, “buffer for instagram”, “buffer for twitter”, “buffer instagram scheduling”, “buffer linkedin”, “buffer linkedin scheduling”, “buffer pricing”, “buffer publish”, “buffer scheduling tool”, “buffer social”, “buffer social management”, “buffer social media”, “buffer social media management”, “buffer social media management tool”, “buffer social media marketing”, “buffer social media marketing tool”, “buffer social media scheduling”, “buffer social media tool”, “buffer social tool” and “Buffer.com”, summed into one figure. - **SocialPilot**: Measured on the search terms “social pilot” and “socialpilot”, summed into one figure. - [Buffer profile](/demand/global-en/brands/buffer) - [SocialPilot profile](/demand/global-en/brands/socialpilot) - [All social media analytics platforms worldwide](/demand/global-en/categories/social-media-analytics-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Buffer or SocialPilot? In August 2026, Buffer had more branded searches than SocialPilot among social media analytics platforms worldwide. Buffer was estimated to have 112K branded searches compared to SocialPilot’s 18.1K, and held an 18.1% Share of Search versus SocialPilot’s 2.9%. ## Cite this page Brandwave. "Buffer vs SocialPilot: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/buffer-vs-socialpilot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/buffer-vs-socialpilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.