--- title: "Buffer vs Sharethrough: Which is searched more?" description: "Is Buffer or Sharethrough more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content distribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/buffer-vs-sharethrough" publisher: "Brandwave" --- # Buffer vs Sharethrough: Which is searched more? Is Buffer or Sharethrough more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content distribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buffer and Sharethrough - **Competitive set**: Content distribution platforms - **Market**: Global - **Month measured**: Sep 2026 - **Buffer Share of Search**: 2% - **Sharethrough Share of Search**: 0.82% ## Is Buffer or Sharethrough more popular in search? - In September 2026, Buffer had more branded searches than Sharethrough among content distribution platforms worldwide. Buffer had about 2,450 branded searches, while Sharethrough had 1,000. Buffer made up 2% of all content distribution platform searches we track, and Sharethrough accounted for 0.82%. - Buffer was ahead of Sharethrough in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Buffer’s share of searches among content distribution platforms worldwide moved from 2.1% to 2%, and its estimated monthly branded searches moved from 3K to 2.5K. - Across the 12 months ending September 2026, Sharethrough’s share of searches among content distribution platforms worldwide moved from 1.1% to 0.82%, and its estimated monthly branded searches moved from 1.6K to 1K. ## Top content distribution platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Buffer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sharethrough was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Buffer was listed before Sharethrough in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Taboola | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Buffer | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Outbrain | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nativo | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Sharethrough | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Zemanta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about content distribution platforms - Asked ChatGPT "Which content distribution platform should I use?": 1. Buffer - Asked ChatGPT "What are the best content distribution platforms?": 1. Buffer, 2. Outbrain - Asked ChatGPT "What's the best content distribution platform for sponsored content placement?": 1. Taboola, 2. Nativo, 3. Outbrain - Searched Google, AI Overview "content distribution platform": 1. Buffer, 2. Taboola - Searched Google, AI Overview "native advertising platform": 1. Taboola, 2. Outbrain, 3. Nativo, 4. Sharethrough Not named in any answer: Zemanta. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for content distribution platforms worldwide in September 2026? - Estimated monthly branded searches for Sharethrough worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. - Estimated monthly branded searches for Buffer worldwide fell 19.4% over 12 measured months, from 3K to 2.5K in September 2026. ## Month by month | Month | Buffer estimated searches | Buffer Share of Search | Buffer rank | Sharethrough estimated searches | Sharethrough Share of Search | Sharethrough rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 2.1% | 4 | 1.6K | 1.1% | 5 | | Nov 2025 | 2.5K | 1.8% | 4 | 1.3K | 0.92% | 5 | | Dec 2025 | 2.7K | 2.1% | 4 | 1.3K | 1% | 5 | | Jan 2026 | 3.4K | 2.4% | 4 | 1.3K | 0.92% | 5 | | Feb 2026 | 3.1K | 2.2% | 4 | 1.3K | 0.92% | 5 | | Mar 2026 | 4.2K | 3.3% | 4 | 1.3K | 1% | 5 | | Apr 2026 | 4.3K | 3.4% | 4 | 1.3K | 1% | 5 | | May 2026 | 3.8K | 3% | 4 | 1K | 0.8% | 5 | | Jun 2026 | 3.1K | 2.5% | 4 | 880 | 0.71% | 5 | | Jul 2026 | 2.8K | 2.3% | 4 | 880 | 0.71% | 5 | | Aug 2026 | 2.9K | 2.3% | 4 | 1K | 0.82% | 5 | | Sep 2026 | 2.5K | 2% | 4 | 1K | 0.82% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Buffer’s and Sharethrough’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buffer**: Measured on the search terms “buffer app for instagram”, “buffer app instagram”, “buffer app twitter”, “buffer for instagram”, “buffer for twitter”, “buffer linkedin”, “buffer publish” and “buffer social”, summed into one figure. - **Sharethrough**: Measured on the search term “sharethrough”. - [Buffer profile](/demand/global-en/brands/buffer) - [Sharethrough profile](/demand/global-en/brands/sharethrough) - [All content distribution platforms worldwide](/demand/global-en/categories/content-distribution-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Buffer or Sharethrough more popular in search? In September 2026, Buffer had more branded searches than Sharethrough among content distribution platforms worldwide. Buffer had about 2,450 branded searches, while Sharethrough had 1,000. Buffer made up 2% of all content distribution platform searches we track, and Sharethrough accounted for 0.82%. ## Cite this page Brandwave. "Buffer vs Sharethrough: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/buffer-vs-sharethrough This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/buffer-vs-sharethrough. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.