--- title: "Buffer vs Planoly: Which is more popular by branded search?" description: "Which is more popular in search, Buffer or Planoly? Compare estimated monthly branded-search demand and Share of Search inside the Social media scheduling tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/buffer-vs-planoly" publisher: "Brandwave" --- # Buffer vs Planoly: Which is more popular by branded search? Which is more popular in search, Buffer or Planoly? Compare estimated monthly branded-search demand and Share of Search inside the Social media scheduling tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buffer and Planoly - **Competitive set**: Social media scheduling tools - **Market**: Global - **Month measured**: Aug 2026 - **Buffer Share of Search**: 28.9% - **Planoly Share of Search**: 5% ## Which is more popular in search, Buffer or Planoly? - In August 2026, Buffer had more branded searches than Planoly among social media scheduling tools worldwide. Buffer was estimated to have 112K branded searches compared to Planoly’s 19.4K, and held a 28.9% Share of Search versus Planoly’s 5%. - Buffer was ahead of Planoly in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media scheduling tools worldwide moved from 7.5% to 28.9%, and its estimated monthly branded searches moved from 36.4K to 112K. - Across the 11 months ending August 2026, Planoly’s estimated Share of Search among social media scheduling tools worldwide moved from 5.9% to 5%, and its estimated monthly branded searches moved from 28.8K to 19.4K. ## How did search popularity change for social media scheduling tools worldwide in August 2026? - In August 2026, Hootsuite overtook Buffer to take the highest estimated Share of Search among social media scheduling tools worldwide, at 32.3%. - In August 2026, Planoly overtook Later to rank 4th among social media scheduling tools worldwide, at 5%. - In August 2026, Buffer lost estimated Share of Search among social media scheduling tools worldwide, from 35.8% to 28.9%. ## Month by month | Month | Buffer estimated searches | Buffer Share of Search | Buffer rank | Planoly estimated searches | Planoly Share of Search | Planoly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 36.4K | 7.5% | 3 | 28.8K | 5.9% | 5 | | Nov 2025 | 28.9K | 6.6% | 4 | 23.6K | 5.4% | 5 | | Dec 2025 | 33.9K | 9% | 3 | 23.6K | 6.3% | 5 | | Jan 2026 | 46K | 9.1% | 3 | 28.8K | 5.7% | 4 | | Feb 2026 | 58.9K | 13.2% | 3 | 23.8K | 5.3% | 4 | | Mar 2026 | 62.3K | 13% | 3 | 23.9K | 5% | 5 | | Apr 2026 | 78.1K | 18% | 3 | 23.7K | 5.5% | 5 | | May 2026 | 77.2K | 19.1% | 3 | 19.6K | 4.8% | 5 | | Jun 2026 | 83.5K | 20.3% | 3 | 19.5K | 4.7% | 5 | | Jul 2026 | 154K | 35.8% | 1 | 16.3K | 3.8% | 6 | | Aug 2026 | 112K | 28.9% | 2 | 19.4K | 5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Buffer’s and Planoly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buffer**: Measured on the search terms “buffer app for instagram”, “buffer app instagram”, “buffer app twitter”, “buffer com”, “buffer for instagram”, “buffer for twitter”, “buffer instagram scheduling”, “buffer linkedin”, “buffer linkedin scheduling”, “buffer pricing”, “buffer publish”, “buffer scheduling tool”, “buffer social”, “buffer social management”, “buffer social media”, “buffer social media management”, “buffer social media management tool”, “buffer social media marketing”, “buffer social media marketing tool”, “buffer social media scheduling”, “buffer social media tool”, “buffer social tool” and “Buffer.com”, summed into one figure. - **Planoly**: Measured on the search terms “app planoly”, “instagram planoly”, “planoly”, “planoly analytics”, “planoly app”, “planoly calendar”, “planoly com”, “planoly cost”, “planoly desktop”, “planoly for desktop”, “planoly for instagram”, “planoly free”, “planoly free plan”, “planoly instagram”, “planoly instagram planner”, “planoly plans”, “planoly pricing” and “planoly social media”, summed into one figure. - [Buffer profile](/demand/global-en/brands/buffer) - [Planoly profile](/demand/global-en/brands/planoly) - [All social media scheduling tools worldwide](/demand/global-en/categories/social-media-scheduling-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Buffer or Planoly? In August 2026, Buffer had more branded searches than Planoly among social media scheduling tools worldwide. Buffer was estimated to have 112K branded searches compared to Planoly’s 19.4K, and held a 28.9% Share of Search versus Planoly’s 5%. ## Cite this page Brandwave. "Buffer vs Planoly: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/buffer-vs-planoly This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/buffer-vs-planoly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.