---
title: "Buffer vs Outbrain: Which is searched more?"
description: "Is Buffer or Outbrain more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content distribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/buffer-vs-outbrain"
publisher: "Brandwave"
---

# Buffer vs Outbrain: Which is searched more?

Is Buffer or Outbrain more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content distribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Buffer and Outbrain
- **Competitive set**: Content distribution platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Buffer Share of Search**: 2%
- **Outbrain Share of Search**: 6.6%

## Is Buffer or Outbrain more popular in search?

- In September 2026, Outbrain had more branded searches than Buffer among content distribution platforms worldwide. Outbrain had about 8,100 branded searches, while Buffer had 2,450. Outbrain made up 6.6% of all content distribution platform searches we track, and Buffer accounted for 2%.
- Outbrain was ahead of Buffer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Buffer’s share of searches among content distribution platforms worldwide moved from 2.1% to 2%, and its estimated monthly branded searches moved from 3K to 2.5K.
- Across the 12 months ending September 2026, Outbrain’s share of searches among content distribution platforms worldwide moved from 10.4% to 6.6%, and its estimated monthly branded searches moved from 14.8K to 8.1K.

## How did search popularity change for content distribution platforms worldwide in September 2026?

- Estimated monthly branded searches for Outbrain worldwide fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026.
- Estimated monthly branded searches for Buffer worldwide fell 19.4% over 12 measured months, from 3K to 2.5K in September 2026.

## Month by month

| Month | Buffer estimated searches | Buffer Share of Search | Buffer rank | Outbrain estimated searches | Outbrain Share of Search | Outbrain rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3K | 2.1% | 4 | 14.8K | 10.4% | 3 |
| Nov 2025 | 2.5K | 1.8% | 4 | 14.8K | 10.5% | 3 |
| Dec 2025 | 2.7K | 2.1% | 4 | 12.1K | 9.5% | 3 |
| Jan 2026 | 3.4K | 2.4% | 4 | 12.1K | 8.5% | 3 |
| Feb 2026 | 3.1K | 2.2% | 4 | 12.1K | 8.6% | 3 |
| Mar 2026 | 4.2K | 3.3% | 4 | 12.1K | 9.4% | 3 |
| Apr 2026 | 4.3K | 3.4% | 4 | 12.1K | 9.4% | 3 |
| May 2026 | 3.8K | 3% | 4 | 9.9K | 7.9% | 3 |
| Jun 2026 | 3.1K | 2.5% | 4 | 9.9K | 7.9% | 3 |
| Jul 2026 | 2.8K | 2.3% | 4 | 9.9K | 8% | 3 |
| Aug 2026 | 2.9K | 2.3% | 4 | 8.1K | 6.6% | 3 |
| Sep 2026 | 2.5K | 2% | 4 | 8.1K | 6.6% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Buffer’s and Outbrain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Buffer**: Measured on the search terms “buffer app for instagram”, “buffer app instagram”, “buffer app twitter”, “buffer for instagram”, “buffer for twitter”, “buffer linkedin”, “buffer publish” and “buffer social”, summed into one figure.
- **Outbrain**: Measured on the search term “outbrain”.

- [Buffer profile](/demand/global-en/brands/buffer)
- [Outbrain profile](/demand/global-en/brands/outbrain)
- [All content distribution platforms worldwide](/demand/global-en/categories/content-distribution-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Buffer or Outbrain more popular in search?

In September 2026, Outbrain had more branded searches than Buffer among content distribution platforms worldwide. Outbrain had about 8,100 branded searches, while Buffer had 2,450. Outbrain made up 6.6% of all content distribution platform searches we track, and Buffer accounted for 2%.

## Cite this page

Brandwave. "Buffer vs Outbrain: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/buffer-vs-outbrain

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/buffer-vs-outbrain. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.