--- title: "Buffer vs Loomly: Which is more popular by branded search?" description: "Which is more popular in search, Buffer or Loomly? Compare estimated monthly branded-search demand and Share of Search inside the Social media scheduling tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/buffer-vs-loomly" publisher: "Brandwave" --- # Buffer vs Loomly: Which is more popular by branded search? Which is more popular in search, Buffer or Loomly? Compare estimated monthly branded-search demand and Share of Search inside the Social media scheduling tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buffer and Loomly - **Competitive set**: Social media scheduling tools - **Market**: Global - **Month measured**: Aug 2026 - **Buffer Share of Search**: 28.9% - **Loomly Share of Search**: 4.9% ## Which is more popular in search, Buffer or Loomly? - In August 2026, Buffer had more branded searches than Loomly among social media scheduling tools worldwide. Buffer was estimated to have 112K branded searches compared to Loomly’s 18.8K, and held a 28.9% Share of Search versus Loomly’s 4.9%. - The lead changed hands 2 times in the 11 months ending August 2026: Loomly took it in November 2025, Buffer took it in December 2025. - Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media scheduling tools worldwide moved from 7.5% to 28.9%, and its estimated monthly branded searches moved from 36.4K to 112K. - Across the 11 months ending August 2026, Loomly’s estimated Share of Search among social media scheduling tools worldwide moved from 7.2% to 4.9%, and its estimated monthly branded searches moved from 35K to 18.8K. ## How did search popularity change for social media scheduling tools worldwide in August 2026? - In August 2026, Hootsuite overtook Buffer to take the highest estimated Share of Search among social media scheduling tools worldwide, at 32.3%. - In August 2026, Planoly overtook Loomly to rank 4th among social media scheduling tools worldwide, at 5%. - In August 2026, Buffer lost estimated Share of Search among social media scheduling tools worldwide, from 35.8% to 28.9%. - Estimated monthly branded searches for Loomly worldwide fell 46.4% over 11 measured months, from 35K to 18.8K in August 2026. ## Month by month | Month | Buffer estimated searches | Buffer Share of Search | Buffer rank | Loomly estimated searches | Loomly Share of Search | Loomly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 36.4K | 7.5% | 3 | 35K | 7.2% | 4 | | Nov 2025 | 28.9K | 6.6% | 4 | 29K | 6.6% | 3 | | Dec 2025 | 33.9K | 9% | 3 | 23.6K | 6.3% | 4 | | Jan 2026 | 46K | 9.1% | 3 | 28.8K | 5.7% | 5 | | Feb 2026 | 58.9K | 13.2% | 3 | 23.6K | 5.3% | 5 | | Mar 2026 | 62.3K | 13% | 3 | 28.6K | 6% | 4 | | Apr 2026 | 78.1K | 18% | 3 | 28.2K | 6.5% | 4 | | May 2026 | 77.2K | 19.1% | 3 | 23.1K | 5.7% | 4 | | Jun 2026 | 83.5K | 20.3% | 3 | 23.1K | 5.6% | 4 | | Jul 2026 | 154K | 35.8% | 1 | 18.9K | 4.4% | 4 | | Aug 2026 | 112K | 28.9% | 2 | 18.8K | 4.9% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Buffer’s and Loomly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buffer**: Measured on the search terms “buffer app for instagram”, “buffer app instagram”, “buffer app twitter”, “buffer com”, “buffer for instagram”, “buffer for twitter”, “buffer instagram scheduling”, “buffer linkedin”, “buffer linkedin scheduling”, “buffer pricing”, “buffer publish”, “buffer scheduling tool”, “buffer social”, “buffer social management”, “buffer social media”, “buffer social media management”, “buffer social media management tool”, “buffer social media marketing”, “buffer social media marketing tool”, “buffer social media scheduling”, “buffer social media tool”, “buffer social tool” and “Buffer.com”, summed into one figure. - **Loomly**: Measured on the search terms “loomly”, “loomly ai”, “loomly analytics”, “loomly calendar”, “loomly com”, “loomly content calendar”, “loomly cost”, “loomly free”, “loomly free plan”, “loomly free trial”, “loomly pricing”, “loomly social media” and “loomly social media management”, summed into one figure. - [Buffer profile](/demand/global-en/brands/buffer) - [Loomly profile](/demand/global-en/brands/loomly) - [All social media scheduling tools worldwide](/demand/global-en/categories/social-media-scheduling-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Buffer or Loomly? In August 2026, Buffer had more branded searches than Loomly among social media scheduling tools worldwide. Buffer was estimated to have 112K branded searches compared to Loomly’s 18.8K, and held a 28.9% Share of Search versus Loomly’s 4.9%. ## Cite this page Brandwave. "Buffer vs Loomly: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/buffer-vs-loomly This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/buffer-vs-loomly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.