--- title: "Buffer vs Kleo: Which is more popular?" description: "Is Buffer or Kleo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the LinkedIn content tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/buffer-vs-kleo" publisher: "Brandwave" --- # Buffer vs Kleo: Which is more popular? Is Buffer or Kleo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the LinkedIn content tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buffer and Kleo - **Competitive set**: LinkedIn content tools - **Market**: Global - **Month measured**: Oct 2026 - **Buffer Share of Search**: 2.3% - **Kleo Share of Search**: 1.7% ## Is Buffer or Kleo more popular in search? - In October 2026, Buffer had more branded searches than Kleo among LinkedIn content tools worldwide. Buffer had about 480 branded searches, while Kleo had 370. Buffer made up 2.3% of all LinkedIn content tool searches we track, and Kleo accounted for 1.7%. - The lead changed hands 3 times in the 12 months ending October 2026: Buffer took it in December 2025, Kleo took it in January 2026, Buffer took it in March 2026. - Across the 12 months ending October 2026, Buffer’s share of searches among LinkedIn content tools worldwide moved from 1% to 2.3%, and its estimated monthly branded searches moved from 390 to 480. - Across the 12 months ending October 2026, Kleo’s share of searches among LinkedIn content tools worldwide moved from 1.4% to 1.7%, and its estimated monthly branded searches moved from 530 to 370. ## Top LinkedIn content tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Buffer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kleo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Buffer | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Taplio | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | AuthoredUp | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Supergrow | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Hootsuite | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | TypeGrow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | aiCarousels | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PostNitro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kleo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shield | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EasyGen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RedactAI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about LinkedIn content tools - Asked ChatGPT "What's the best tool for writing LinkedIn posts?": 1. Taplio - Asked ChatGPT "How can I schedule LinkedIn posts and see how they perform?": 1. Buffer, 2. Hootsuite - Asked ChatGPT "Which AI tool should I use to grow on LinkedIn?": 1. Taplio, 2. AuthoredUp, 3. Buffer - Searched Google, AI Overview "linkedin post scheduler": 1. Buffer, 2. Supergrow - Searched Google, AI Overview "linkedin post generator": 1. Hootsuite Not named in any answer: TypeGrow, aiCarousels, PostNitro, Kleo, Shield, EasyGen and RedactAI. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for LinkedIn content tools worldwide in October 2026? - Estimated monthly branded searches for Buffer worldwide rose 23.1% over 12 measured months, from 390 to 480 in October 2026. - Estimated monthly branded searches for Kleo worldwide fell 30.2% over 12 measured months, from 530 to 370 in October 2026. ## How has branded search for Buffer and Kleo changed worldwide over the last 12 months? | Month | Buffer estimated searches | Buffer Share of Search | Buffer rank | Kleo estimated searches | Kleo Share of Search | Kleo rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 390 | 1% | 10 | 530 | 1.4% | 9 | | Dec 2025 | 390 | 1.1% | 9 | 350 | 0.98% | 10 | | Jan 2026 | 480 | 1.3% | 10 | 570 | 1.5% | 9 | | Feb 2026 | 480 | 1.3% | 9 | 480 | 1.3% | 10 | | Mar 2026 | 720 | 1.6% | 9 | 460 | 1% | 10 | | Apr 2026 | 720 | 1.9% | 9 | 350 | 0.92% | 10 | | May 2026 | 590 | 1.6% | 8 | 330 | 0.91% | 10 | | Jun 2026 | 590 | 1.8% | 9 | 310 | 0.97% | 11 | | Jul 2026 | 590 | 2.2% | 9 | 330 | 1.2% | 10 | | Aug 2026 | 720 | 2.8% | 7 | 460 | 1.8% | 8 | | Sep 2026 | 480 | 2.1% | 7 | 370 | 1.6% | 8 | | Oct 2026 | 480 | 2.3% | 7 | 370 | 1.7% | 8 | ## How are Buffer’s and Kleo’s branded searches counted? Brandwave collects information about searches that people make online using Buffer’s and Kleo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buffer**: Measured on the search term “buffer linkedin”. - **Kleo**: Measured on the search terms “kleo extension” and “kleo linkedin”, summed into one figure. - [Buffer profile](/demand/global-en/brands/buffer) - [Kleo profile](/demand/global-en/brands/kleo) - [All LinkedIn content tools worldwide](/demand/global-en/categories/linkedin-content-tools): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Buffer or Kleo more popular in search? In October 2026, Buffer had more branded searches than Kleo among LinkedIn content tools worldwide. Buffer had about 480 branded searches, while Kleo had 370. Buffer made up 2.3% of all LinkedIn content tool searches we track, and Kleo accounted for 1.7%. ## Cite this page Brandwave. "Buffer vs Kleo: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/buffer-vs-kleo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/buffer-vs-kleo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.