--- title: "Buffalo Trace vs Wild Turkey: Which is searched more?" description: "Is Buffalo Trace or Wild Turkey more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bourbon brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/buffalo-trace-vs-wild-turkey" publisher: "Brandwave" --- # Buffalo Trace vs Wild Turkey: Which is searched more? Is Buffalo Trace or Wild Turkey more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bourbon brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buffalo Trace and Wild Turkey - **Competitive set**: Bourbon brands - **Market**: Global - **Month measured**: Sep 2026 - **Buffalo Trace Share of Search**: 12.2% - **Wild Turkey Share of Search**: 4.7% ## Is Buffalo Trace or Wild Turkey more popular in search? - In September 2026, Buffalo Trace had more branded searches than Wild Turkey among bourbon brands worldwide. Buffalo Trace had about 165,000 branded searches, while Wild Turkey had 62,700. Buffalo Trace made up 12.2% of all bourbon brand searches we track, and Wild Turkey accounted for 4.7%. - Buffalo Trace was ahead of Wild Turkey in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Buffalo Trace’s share of searches among bourbon brands worldwide moved from 11.2% to 12.2%, and its estimated monthly branded searches held steady at 165K. - Across the 12 months ending September 2026, Wild Turkey’s share of searches among bourbon brands worldwide moved from 4.6% to 4.7%, and its estimated monthly branded searches moved from 67.6K to 62.7K. ## Top bourbon brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Buffalo Trace and Wild Turkey were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wild Turkey was listed before Buffalo Trace in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wild Turkey | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Four Roses | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Buffalo Trace | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maker's Mark | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Woodford Reserve | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Elijah Craig | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Jim Beam | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Evan Williams | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Old Forester | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Knob Creek | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Blanton's | 11th | 0 of 3 | 2 of 2 | 2 of 5 | | Eagle Rare | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Basil Hayden | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Bulleit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Angel's Envy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bourbon brands - Asked ChatGPT "Which bourbon should I buy?": 1. Wild Turkey, 2. Four Roses, 3. Woodford Reserve, 4. Elijah Craig - Asked ChatGPT "What are the best bourbon brands?": 1. Wild Turkey, 2. Buffalo Trace, 3. Four Roses, 4. Woodford Reserve, 5. Maker's Mark, 6. Knob Creek, 7. Old Forester, 8. Elijah Craig - Asked ChatGPT "What's a good bourbon for a beginner?": 1. Maker's Mark, 2. Buffalo Trace, 3. Woodford Reserve, 4. Four Roses, 5. Basil Hayden - Searched Google, AI Overview "bourbon brands": 1. Buffalo Trace, 2. Jim Beam, 3. Wild Turkey, 4. Maker's Mark, 5. Four Roses, 6. Elijah Craig, 7. Eagle Rare, 8. Blanton's, 9. Knob Creek - Searched Google, AI Overview "bourbon whiskey": 1. Wild Turkey, 2. Four Roses, 3. Maker's Mark, 4. Evan Williams, 5. Woodford Reserve, 6. Buffalo Trace, 7. Old Forester, 8. Elijah Craig, 9. Blanton's Not named in any answer: Bulleit and Angel's Envy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for bourbon brands worldwide in September 2026? - In September 2026, Elijah Craig overtook Wild Turkey to rank 8th among bourbon brands worldwide, with 5.5% of the searches. - In September 2026, Buffalo Trace overtook Maker's Mark to rank 2nd among bourbon brands worldwide, with 12.2% of the searches. ## Month by month | Month | Buffalo Trace estimated searches | Buffalo Trace Share of Search | Buffalo Trace rank | Wild Turkey estimated searches | Wild Turkey Share of Search | Wild Turkey rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 11.2% | 3 | 67.6K | 4.6% | 8 | | Nov 2025 | 201K | 12.5% | 2 | 82.6K | 5.1% | 8 | | Dec 2025 | 246K | 9.8% | 3 | 101K | 4% | 8 | | Jan 2026 | 165K | 11.2% | 3 | 67.6K | 4.6% | 8 | | Feb 2026 | 135K | 10.3% | 3 | 55.3K | 4.2% | 8 | | Mar 2026 | 135K | 10.7% | 3 | 62.7K | 5% | 8 | | Apr 2026 | 135K | 11% | 3 | 62.7K | 5.1% | 8 | | May 2026 | 135K | 9.7% | 5 | 67.6K | 4.9% | 9 | | Jun 2026 | 135K | 10.7% | 3 | 60.2K | 4.8% | 9 | | Jul 2026 | 135K | 11.2% | 3 | 55.3K | 4.6% | 8 | | Aug 2026 | 135K | 10.3% | 3 | 62.7K | 4.8% | 8 | | Sep 2026 | 165K | 12.2% | 2 | 62.7K | 4.7% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Buffalo Trace’s and Wild Turkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buffalo Trace**: Measured on the search term “buffalo trace”. - **Wild Turkey**: Measured on the search terms “wild turkey 101” and “wild turkey bourbon”, summed into one figure. - [Buffalo Trace profile](/demand/global-en/brands/buffalo-trace) - [Wild Turkey profile](/demand/global-en/brands/wild-turkey) - [All bourbon brands worldwide](/demand/global-en/categories/bourbon-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Buffalo Trace or Wild Turkey more popular in search? In September 2026, Buffalo Trace had more branded searches than Wild Turkey among bourbon brands worldwide. Buffalo Trace had about 165,000 branded searches, while Wild Turkey had 62,700. Buffalo Trace made up 12.2% of all bourbon brand searches we track, and Wild Turkey accounted for 4.7%. ## Cite this page Brandwave. "Buffalo Trace vs Wild Turkey: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/buffalo-trace-vs-wild-turkey This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/buffalo-trace-vs-wild-turkey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.