--- title: "Buffalo Trace vs Glenfiddich: Which is searched more?" description: "Is Buffalo Trace or Glenfiddich more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/buffalo-trace-vs-glenfiddich" publisher: "Brandwave" --- # Buffalo Trace vs Glenfiddich: Which is searched more? Is Buffalo Trace or Glenfiddich more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buffalo Trace and Glenfiddich - **Competitive set**: Whisky brands - **Market**: Global - **Month measured**: Sep 2026 - **Buffalo Trace Share of Search**: 11% - **Glenfiddich Share of Search**: 20.1% ## Is Buffalo Trace or Glenfiddich more popular in search? - In September 2026, Glenfiddich had more branded searches than Buffalo Trace among whisky brands worldwide. Glenfiddich had about 301,000 branded searches, while Buffalo Trace had 165,000. Glenfiddich made up 20.1% of all whisky brand searches we track, and Buffalo Trace accounted for 11%. - Glenfiddich was ahead of Buffalo Trace in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Buffalo Trace’s share of searches among whisky brands worldwide moved from 10.1% to 11%, and its estimated monthly branded searches held steady at 165K. - Across the 12 months ending September 2026, Glenfiddich’s share of searches among whisky brands worldwide moved from 22.6% to 20.1%, and its estimated monthly branded searches moved from 368K to 301K. ## Top whisky brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Buffalo Trace was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Glenfiddich was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Buffalo Trace was listed before Glenfiddich in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Johnnie Walker | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Buffalo Trace | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Glenfiddich | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | The Macallan | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Jim Beam | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Jameson | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Redbreast | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about whisky brands - Asked ChatGPT "Which whisky brand should I buy?": 1. Jameson, 2. Buffalo Trace, 3. Johnnie Walker, 4. Glenfiddich - Asked ChatGPT "What are the best whisky brands?": 1. Redbreast, 2. Buffalo Trace, 3. The Macallan, 4. Johnnie Walker - Asked ChatGPT "What's the best whisky brand for gifts for adults?": 1. Glenfiddich, 2. Johnnie Walker, 3. The Macallan, 4. Jameson - Searched Google, AI Overview "whisky brands": 1. Johnnie Walker, 2. The Macallan, 3. Glenfiddich, 4. Jim Beam, 5. Buffalo Trace, 6. Jameson, 7. Redbreast - Searched Google, AI Overview "bourbon brands": 1. Jim Beam, 2. Buffalo Trace Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for whisky brands worldwide in September 2026? - In September 2026, Buffalo Trace gained share of searches among whisky brands worldwide, from 8.9% to 11%. - In September 2026, Glenfiddich lost share of searches among whisky brands worldwide, from 24.2% to 20.1%. ## Month by month | Month | Buffalo Trace estimated searches | Buffalo Trace Share of Search | Buffalo Trace rank | Glenfiddich estimated searches | Glenfiddich Share of Search | Glenfiddich rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 10.1% | 5 | 368K | 22.6% | 2 | | Nov 2025 | 201K | 12.1% | 5 | 368K | 22.1% | 2 | | Dec 2025 | 246K | 9.3% | 5 | 550K | 20.7% | 3 | | Jan 2026 | 165K | 10.1% | 5 | 368K | 22.5% | 2 | | Feb 2026 | 135K | 9.2% | 5 | 301K | 20.6% | 3 | | Mar 2026 | 135K | 9.7% | 5 | 301K | 21.6% | 2 | | Apr 2026 | 135K | 9.7% | 5 | 301K | 21.6% | 2 | | May 2026 | 135K | 9.7% | 5 | 301K | 21.6% | 2 | | Jun 2026 | 135K | 9.2% | 5 | 301K | 20.4% | 2 | | Jul 2026 | 135K | 9.7% | 5 | 301K | 21.6% | 2 | | Aug 2026 | 135K | 8.9% | 5 | 368K | 24.2% | 1 | | Sep 2026 | 165K | 11% | 5 | 301K | 20.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Buffalo Trace’s and Glenfiddich’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buffalo Trace**: Measured on the search term “buffalo trace”. - **Glenfiddich**: Measured on the search term “glenfiddich”. - [Buffalo Trace profile](/demand/global-en/brands/buffalo-trace) - [Glenfiddich profile](/demand/global-en/brands/glenfiddich) - [All whisky brands worldwide](/demand/global-en/categories/whisky-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Buffalo Trace or Glenfiddich more popular in search? In September 2026, Glenfiddich had more branded searches than Buffalo Trace among whisky brands worldwide. Glenfiddich had about 301,000 branded searches, while Buffalo Trace had 165,000. Glenfiddich made up 20.1% of all whisky brand searches we track, and Buffalo Trace accounted for 11%. ## Cite this page Brandwave. "Buffalo Trace vs Glenfiddich: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/buffalo-trace-vs-glenfiddich This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/buffalo-trace-vs-glenfiddich. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.