--- title: "Bubly vs Waterloo: Which is searched more?" description: "Is Bubly or Waterloo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sparkling water brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bubly-vs-waterloo-sparkling" publisher: "Brandwave" --- # Bubly vs Waterloo: Which is searched more? Is Bubly or Waterloo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sparkling water brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bubly and Waterloo - **Competitive set**: Sparkling water brands - **Market**: Global - **Month measured**: Sep 2026 - **Bubly Share of Search**: 6.3% - **Waterloo Share of Search**: 2.3% ## Is Bubly or Waterloo more popular in search? - In September 2026, Bubly had more branded searches than Waterloo among sparkling water brands worldwide. Bubly had about 74,000 branded searches, while Waterloo had 27,100. Bubly made up 6.3% of all sparkling water brand searches we track, and Waterloo accounted for 2.3%. - Bubly was ahead of Waterloo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bubly’s share of searches among sparkling water brands worldwide moved from 8.4% to 6.3%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Waterloo’s share of searches among sparkling water brands worldwide moved from 2.5% to 2.3%, and its estimated monthly branded searches held steady at 27.1K. ## Top sparkling water brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Waterloo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bubly was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Waterloo was listed before Bubly in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spindrift | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Waterloo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | LaCroix | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | San Pellegrino | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Bubly | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Perrier | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Schweppes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sparkling water brands - Asked ChatGPT "Which sparkling water brand should I buy?": 1. Waterloo, 2. LaCroix, 3. Spindrift - Asked ChatGPT "What are the best sparkling water brands?": 1. Spindrift, 2. Waterloo, 3. San Pellegrino, 4. LaCroix - Asked ChatGPT "What's the best sparkling water brand for a refreshing drink?": 1. San Pellegrino, 2. Waterloo, 3. Spindrift, 4. Perrier - Searched Google, AI Overview "sparkling water brands": 1. LaCroix, 2. Bubly, 3. Waterloo, 4. Spindrift, 5. San Pellegrino, 6. Perrier - Searched Google, AI Overview "best sparkling water": 1. Spindrift, 2. LaCroix, 3. San Pellegrino, 4. Perrier Not named in any answer: Schweppes. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sparkling water brands worldwide in September 2026? - In September 2026, Bubly gained share of searches among sparkling water brands worldwide, from 5.4% to 6.3%. - In September 2026, Waterloo lost share of searches among sparkling water brands worldwide, from 5.4% to 2.3%. ## Month by month | Month | Bubly estimated searches | Bubly Share of Search | Bubly rank | Waterloo estimated searches | Waterloo Share of Search | Waterloo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 8.4% | 4 | 27.1K | 2.5% | 6 | | Nov 2025 | 90.5K | 8.8% | 4 | 27.1K | 2.6% | 6 | | Dec 2025 | 135K | 7.8% | 5 | 22.2K | 1.3% | 6 | | Jan 2026 | 90.5K | 8% | 4 | 27.1K | 2.4% | 7 | | Feb 2026 | 90.5K | 8.4% | 4 | 33.1K | 3.1% | 6 | | Mar 2026 | 90.5K | 7.4% | 4 | 27.1K | 2.2% | 7 | | Apr 2026 | 90.5K | 7.8% | 4 | 33.1K | 2.8% | 7 | | May 2026 | 90.5K | 6.6% | 5 | 33.1K | 2.4% | 7 | | Jun 2026 | 90.5K | 6.2% | 5 | 40.5K | 2.8% | 7 | | Jul 2026 | 74K | 4.2% | 5 | 40.5K | 2.3% | 7 | | Aug 2026 | 74K | 5.4% | 5 | 74K | 5.4% | 6 | | Sep 2026 | 74K | 6.3% | 5 | 27.1K | 2.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Bubly’s and Waterloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bubly**: Measured on the search term “bubly”. - **Waterloo**: Measured on the search term “waterloo sparkling water”. - [Bubly profile](/demand/global-en/brands/bubly) - [Waterloo profile](/demand/global-en/brands/waterloo-sparkling) - [All sparkling water brands worldwide](/demand/global-en/categories/sparkling-water-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bubly or Waterloo more popular in search? In September 2026, Bubly had more branded searches than Waterloo among sparkling water brands worldwide. Bubly had about 74,000 branded searches, while Waterloo had 27,100. Bubly made up 6.3% of all sparkling water brand searches we track, and Waterloo accounted for 2.3%. ## Cite this page Brandwave. "Bubly vs Waterloo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bubly-vs-waterloo-sparkling This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bubly-vs-waterloo-sparkling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.