--- title: "Bubly vs Spindrift: Which is searched more?" description: "Is Bubly or Spindrift more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sparkling water brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bubly-vs-spindrift" publisher: "Brandwave" --- # Bubly vs Spindrift: Which is searched more? Is Bubly or Spindrift more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sparkling water brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bubly and Spindrift - **Competitive set**: Sparkling water brands - **Market**: Global - **Month measured**: Sep 2026 - **Bubly Share of Search**: 6.3% - **Spindrift Share of Search**: 2.1% ## Is Bubly or Spindrift more popular in search? - In September 2026, Bubly had more branded searches than Spindrift among sparkling water brands worldwide. Bubly had about 74,000 branded searches, while Spindrift had 24,100. Bubly made up 6.3% of all sparkling water brand searches we track, and Spindrift accounted for 2.1%. - Bubly was ahead of Spindrift in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bubly’s share of searches among sparkling water brands worldwide moved from 8.4% to 6.3%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Spindrift’s share of searches among sparkling water brands worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches moved from 19.7K to 24.1K. ## Top sparkling water brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spindrift appeared in all five answers. Bubly was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Spindrift was listed before Bubly in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spindrift | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Waterloo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | LaCroix | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | San Pellegrino | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Bubly | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Perrier | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Schweppes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sparkling water brands - Asked ChatGPT "Which sparkling water brand should I buy?": 1. Waterloo, 2. LaCroix, 3. Spindrift - Asked ChatGPT "What are the best sparkling water brands?": 1. Spindrift, 2. Waterloo, 3. San Pellegrino, 4. LaCroix - Asked ChatGPT "What's the best sparkling water brand for a refreshing drink?": 1. San Pellegrino, 2. Waterloo, 3. Spindrift, 4. Perrier - Searched Google, AI Overview "sparkling water brands": 1. LaCroix, 2. Bubly, 3. Waterloo, 4. Spindrift, 5. San Pellegrino, 6. Perrier - Searched Google, AI Overview "best sparkling water": 1. Spindrift, 2. LaCroix, 3. San Pellegrino, 4. Perrier Not named in any answer: Schweppes. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sparkling water brands worldwide in September 2026? - In September 2026, Bubly gained share of searches among sparkling water brands worldwide, from 5.4% to 6.3%. - In September 2026, Spindrift lost share of searches among sparkling water brands worldwide, from 2.6% to 2.1%. ## Month by month | Month | Bubly estimated searches | Bubly Share of Search | Bubly rank | Spindrift estimated searches | Spindrift Share of Search | Spindrift rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 8.4% | 4 | 19.7K | 1.8% | 7 | | Nov 2025 | 90.5K | 8.8% | 4 | 19.4K | 1.9% | 7 | | Dec 2025 | 135K | 7.8% | 5 | 19.7K | 1.1% | 7 | | Jan 2026 | 90.5K | 8% | 4 | 28.7K | 2.5% | 6 | | Feb 2026 | 90.5K | 8.4% | 4 | 28.7K | 2.7% | 7 | | Mar 2026 | 90.5K | 7.4% | 4 | 51.4K | 4.2% | 6 | | Apr 2026 | 90.5K | 7.8% | 4 | 51.9K | 4.4% | 6 | | May 2026 | 90.5K | 6.6% | 5 | 42.9K | 3.1% | 6 | | Jun 2026 | 90.5K | 6.2% | 5 | 51.9K | 3.6% | 6 | | Jul 2026 | 74K | 4.2% | 5 | 51.9K | 3% | 6 | | Aug 2026 | 74K | 5.4% | 5 | 35.5K | 2.6% | 7 | | Sep 2026 | 74K | 6.3% | 5 | 24.1K | 2.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Bubly’s and Spindrift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bubly**: Measured on the search term “bubly”. - **Spindrift**: Measured on the search terms “spindrift sparkling water” and “spindrift water”, summed into one figure. - [Bubly profile](/demand/global-en/brands/bubly) - [Spindrift profile](/demand/global-en/brands/spindrift) - [All sparkling water brands worldwide](/demand/global-en/categories/sparkling-water-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bubly or Spindrift more popular in search? In September 2026, Bubly had more branded searches than Spindrift among sparkling water brands worldwide. Bubly had about 74,000 branded searches, while Spindrift had 24,100. Bubly made up 6.3% of all sparkling water brand searches we track, and Spindrift accounted for 2.1%. ## Cite this page Brandwave. "Bubly vs Spindrift: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bubly-vs-spindrift This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bubly-vs-spindrift. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.