--- title: "BSc vs Ghost: Which is more popular?" description: "Is BSc or Ghost more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports nutrition brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bsc-nutrition-vs-ghost-lifestyle" publisher: "Brandwave" --- # BSc vs Ghost: Which is more popular? Is BSc or Ghost more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports nutrition brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BSc and Ghost - **Competitive set**: Sports nutrition brands - **Market**: Global - **Month measured**: Oct 2026 - **BSc Share of Search**: 0.1% - **Ghost Share of Search**: 3.1% ## Is BSc or Ghost more popular in search? - In October 2026, Ghost had more branded searches than BSc among sports nutrition brands worldwide. Ghost had about 49,500 branded searches, while BSc had 1,600. Ghost made up 3.1% of all sports nutrition brand searches we track, and BSc accounted for 0.1%. - Ghost was ahead of BSc in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, BSc’s share of searches among sports nutrition brands worldwide moved from 0.05% to 0.1%, and its estimated monthly branded searches moved from 1.3K to 1.6K. - Across the 12 months ending October 2026, Ghost’s share of searches among sports nutrition brands worldwide moved from 1.3% to 3.1%, and its estimated monthly branded searches moved from 33.1K to 49.5K. ## Top sports nutrition brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither BSc nor Ghost showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Optimum Nutrition | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Thorne | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Momentous | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Myprotein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Musashi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ghost | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Horleys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BSc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports nutrition brands - Asked ChatGPT "Which sports nutrition brand should I buy?": 1. Optimum Nutrition, 2. Thorne, 3. Momentous - Asked ChatGPT "What are the best sports nutrition brands?": 1. Thorne, 2. Momentous, 3. Optimum Nutrition - Asked ChatGPT "What's the best sports nutrition brand for protein for training?": 1. Optimum Nutrition, 2. Momentous - Searched Google, AI Overview "sports nutrition brands": 1. Optimum Nutrition, 2. Thorne - Searched Google, AI Overview "sports nutrition supplements": 1. Thorne Not named in any answer: Myprotein, Musashi, Ghost, Horleys and BSc. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sports nutrition brands worldwide in October 2026? - Estimated monthly branded searches for Ghost worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in October 2026. - Estimated monthly branded searches for BSc worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in October 2026. ## How has branded search for BSc and Ghost changed worldwide over the last 12 months? | Month | BSc estimated searches | BSc Share of Search | BSc rank | Ghost estimated searches | Ghost Share of Search | Ghost rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.3K | 0.05% | 7 | 33.1K | 1.3% | 6 | | Dec 2025 | 1.3K | 0.08% | 7 | 33.1K | 2% | 6 | | Jan 2026 | 1.6K | 0.07% | 7 | 40.5K | 1.8% | 6 | | Feb 2026 | 1.3K | 0.07% | 7 | 40.5K | 2% | 5 | | Mar 2026 | 1.6K | 0.08% | 7 | 49.5K | 2.3% | 5 | | Apr 2026 | 2.4K | 0.12% | 7 | 49.5K | 2.5% | 5 | | May 2026 | 2.9K | 0.15% | 7 | 49.5K | 2.5% | 5 | | Jun 2026 | 2.4K | 0.14% | 7 | 40.5K | 2.3% | 6 | | Jul 2026 | 2.4K | 0.13% | 7 | 40.5K | 2.2% | 6 | | Aug 2026 | 1.6K | 0.08% | 7 | 74K | 3.9% | 4 | | Sep 2026 | 1.6K | 0.08% | 7 | 60.5K | 3% | 5 | | Oct 2026 | 1.6K | 0.1% | 7 | 49.5K | 3.1% | 5 | ## How are BSc’s and Ghost’s branded searches counted? Brandwave collects information about searches that people make online using BSc’s and Ghost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BSc**: Measured on the search term “bsc nutrition”. - **Ghost**: Measured on the search term “ghost energy”. - [BSc profile](/demand/global-en/brands/bsc-nutrition) - [Ghost profile](/demand/global-en/brands/ghost-lifestyle) - [All sports nutrition brands worldwide](/demand/global-en/categories/sports-nutrition-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BSc or Ghost more popular in search? In October 2026, Ghost had more branded searches than BSc among sports nutrition brands worldwide. Ghost had about 49,500 branded searches, while BSc had 1,600. Ghost made up 3.1% of all sports nutrition brand searches we track, and BSc accounted for 0.1%. ## Cite this page Brandwave. "BSc vs Ghost: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/bsc-nutrition-vs-ghost-lifestyle This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bsc-nutrition-vs-ghost-lifestyle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.