---
title: "Brushmo vs Colgate: Which is more popular by branded search?"
description: "Which is more popular in search, Brushmo or Colgate? Compare estimated monthly branded-search demand and Share of Search inside the Toothbrush head brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brushmo-vs-colgate"
publisher: "Brandwave"
---

# Brushmo vs Colgate: Which is more popular by branded search?

Which is more popular in search, Brushmo or Colgate? Compare estimated monthly branded-search demand and Share of Search inside the Toothbrush head brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brushmo and Colgate
- **Competitive set**: Toothbrush head brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Brushmo Share of Search**: 0.01%
- **Colgate Share of Search**: 16.8%

## Which is more popular in search, Brushmo or Colgate?

- In August 2026, Colgate had more branded searches than Brushmo among toothbrush head brands worldwide. Colgate was estimated to have 450K branded searches compared to Brushmo’s 390, and held a 16.8% Share of Search versus Brushmo’s 0.01%.
- Colgate was ahead of Brushmo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brushmo’s estimated Share of Search among toothbrush head brands worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 11 months ending August 2026, Colgate’s estimated Share of Search among toothbrush head brands worldwide held steady at 16.8%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for toothbrush head brands worldwide in August 2026?

- In August 2026, Colgate overtook Burwood to rank 3rd among toothbrush head brands worldwide, at 16.8%.
- Estimated monthly branded searches for Brushmo worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

## Month by month

| Month | Brushmo estimated searches | Brushmo Share of Search | Brushmo rank | Colgate estimated searches | Colgate Share of Search | Colgate rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 0.01% | 5 | 450K | 16.8% | 3 |
| Nov 2025 | 390 | 0.01% | 5 | 368K | 11.8% | 3 |
| Dec 2025 | 480 | 0.02% | 5 | 368K | 11.8% | 3 |
| Jan 2026 | 480 | 0.02% | 5 | 368K | 14% | 3 |
| Feb 2026 | 320 | 0.01% | 5 | 368K | 15.7% | 3 |
| Mar 2026 | 390 | 0.02% | 5 | 450K | 18.1% | 3 |
| Apr 2026 | 390 | 0.02% | 5 | 368K | 15.6% | 4 |
| May 2026 | 390 | 0.02% | 5 | 368K | 15.8% | 4 |
| Jun 2026 | 480 | 0.02% | 5 | 368K | 15.6% | 4 |
| Jul 2026 | 390 | 0.02% | 5 | 368K | 14.7% | 4 |
| Aug 2026 | 390 | 0.01% | 5 | 450K | 16.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brushmo’s and Colgate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brushmo**: Measured on the search term “brushmo”.
- **Colgate**: Measured on the search term “colgate”.

- [Brushmo profile](/demand/global-en/brands/brushmo)
- [Colgate profile](/demand/global-en/brands/colgate)
- [All toothbrush head brands worldwide](/demand/global-en/categories/electric-toothbrush-refill-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brushmo or Colgate?

In August 2026, Colgate had more branded searches than Brushmo among toothbrush head brands worldwide. Colgate was estimated to have 450K branded searches compared to Brushmo’s 390, and held a 16.8% Share of Search versus Brushmo’s 0.01%.

## Cite this page

Brandwave. "Brushmo vs Colgate: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brushmo-vs-colgate

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brushmo-vs-colgate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.