--- title: "Brown & Brown vs Willis Towers Watson: Which is more popular by branded search?" description: "Which is more popular in search, Brown & Brown or Willis Towers Watson? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brown-brown-vs-willis-towers-watson" publisher: "Brandwave" --- # Brown & Brown vs Willis Towers Watson: Which is more popular by branded search? Which is more popular in search, Brown & Brown or Willis Towers Watson? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brown & Brown and Willis Towers Watson - **Competitive set**: Insurance brokers - **Market**: Global - **Month measured**: Aug 2026 - **Brown & Brown Share of Search**: 10.5% - **Willis Towers Watson Share of Search**: 52.4% ## Which is more popular in search, Brown & Brown or Willis Towers Watson? - In August 2026, Willis Towers Watson had more branded searches than Brown & Brown among insurance brokers worldwide. Willis Towers Watson was estimated to have 74K branded searches compared to Brown & Brown’s 14.8K, and held a 52.4% Share of Search versus Brown & Brown’s 10.5%. - Willis Towers Watson was ahead of Brown & Brown in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Brown & Brown’s estimated Share of Search among insurance brokers worldwide moved from 8.1% to 10.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 11 months ending August 2026, Willis Towers Watson’s estimated Share of Search among insurance brokers worldwide moved from 40.7% to 52.4%, and its estimated monthly branded searches moved from 90.5K to 74K. ## How did search popularity change for insurance brokers worldwide in August 2026? - Estimated monthly branded searches for Brown & Brown worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. - Estimated monthly branded searches for Willis Towers Watson worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## Month by month | Month | Brown & Brown estimated searches | Brown & Brown Share of Search | Brown & Brown rank | Willis Towers Watson estimated searches | Willis Towers Watson Share of Search | Willis Towers Watson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 8.1% | 3 | 90.5K | 40.7% | 2 | | Nov 2025 | 14.8K | 10.5% | 3 | 74K | 52.3% | 1 | | Dec 2025 | 14.8K | 10.5% | 3 | 74K | 52.4% | 1 | | Jan 2026 | 18.1K | 10.5% | 3 | 90.5K | 52.5% | 1 | | Feb 2026 | 14.8K | 9.3% | 3 | 90.5K | 57.1% | 1 | | Mar 2026 | 18.1K | 11.2% | 3 | 90.5K | 55.9% | 1 | | Apr 2026 | 14.8K | 10.4% | 3 | 74K | 52.1% | 1 | | May 2026 | 14.8K | 10.5% | 3 | 74K | 52.4% | 1 | | Jun 2026 | 18.1K | 12.5% | 3 | 74K | 50.9% | 1 | | Jul 2026 | 14.8K | 10.4% | 3 | 74K | 52.2% | 1 | | Aug 2026 | 14.8K | 10.5% | 3 | 74K | 52.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Brown & Brown’s and Willis Towers Watson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brown & Brown**: Measured on the search term “brown and brown insurance”. - **Willis Towers Watson**: Measured on the search term “willis towers watson”. - [Brown & Brown profile](/demand/global-en/brands/brown-brown) - [Willis Towers Watson profile](/demand/global-en/brands/willis-towers-watson) - [All insurance brokers worldwide](/demand/global-en/categories/insurance-brokers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Brown & Brown or Willis Towers Watson? In August 2026, Willis Towers Watson had more branded searches than Brown & Brown among insurance brokers worldwide. Willis Towers Watson was estimated to have 74K branded searches compared to Brown & Brown’s 14.8K, and held a 52.4% Share of Search versus Brown & Brown’s 10.5%. ## Cite this page Brandwave. "Brown & Brown vs Willis Towers Watson: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brown-brown-vs-willis-towers-watson This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brown-brown-vs-willis-towers-watson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.