---
title: "Brown & Brown vs Lockton: Which is more popular by branded search?"
description: "Which is more popular in search, Brown & Brown or Lockton? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brown-brown-vs-lockton"
publisher: "Brandwave"
---

# Brown & Brown vs Lockton: Which is more popular by branded search?

Which is more popular in search, Brown & Brown or Lockton? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brown & Brown and Lockton
- **Competitive set**: Insurance brokers
- **Market**: Global
- **Month measured**: Aug 2026
- **Brown & Brown Share of Search**: 10.5%
- **Lockton Share of Search**: 35.1%

## Which is more popular in search, Brown & Brown or Lockton?

- In August 2026, Lockton had more branded searches than Brown & Brown among insurance brokers worldwide. Lockton was estimated to have 49.5K branded searches compared to Brown & Brown’s 14.8K, and held a 35.1% Share of Search versus Brown & Brown’s 10.5%.
- Lockton was ahead of Brown & Brown in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brown & Brown’s estimated Share of Search among insurance brokers worldwide moved from 8.1% to 10.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Lockton’s estimated Share of Search among insurance brokers worldwide moved from 49.5% to 35.1%, and its estimated monthly branded searches moved from 110K to 49.5K.

## How did search popularity change for insurance brokers worldwide in August 2026?

- Estimated monthly branded searches for Lockton worldwide fell 55% over 11 measured months, from 110K to 49.5K in August 2026.
- Estimated monthly branded searches for Brown & Brown worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Month by month

| Month | Brown & Brown estimated searches | Brown & Brown Share of Search | Brown & Brown rank | Lockton estimated searches | Lockton Share of Search | Lockton rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 8.1% | 3 | 110K | 49.5% | 1 |
| Nov 2025 | 14.8K | 10.5% | 3 | 49.5K | 35% | 2 |
| Dec 2025 | 14.8K | 10.5% | 3 | 49.5K | 35.1% | 2 |
| Jan 2026 | 18.1K | 10.5% | 3 | 60.5K | 35.1% | 2 |
| Feb 2026 | 14.8K | 9.3% | 3 | 49.5K | 31.2% | 2 |
| Mar 2026 | 18.1K | 11.2% | 3 | 49.5K | 30.6% | 2 |
| Apr 2026 | 14.8K | 10.4% | 3 | 49.5K | 34.9% | 2 |
| May 2026 | 14.8K | 10.5% | 3 | 49.5K | 35.1% | 2 |
| Jun 2026 | 18.1K | 12.5% | 3 | 49.5K | 34.1% | 2 |
| Jul 2026 | 14.8K | 10.4% | 3 | 49.5K | 34.9% | 2 |
| Aug 2026 | 14.8K | 10.5% | 3 | 49.5K | 35.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brown & Brown’s and Lockton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brown & Brown**: Measured on the search term “brown and brown insurance”.
- **Lockton**: Measured on the search term “lockton”.

- [Brown & Brown profile](/demand/global-en/brands/brown-brown)
- [Lockton profile](/demand/global-en/brands/lockton)
- [All insurance brokers worldwide](/demand/global-en/categories/insurance-brokers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brown & Brown or Lockton?

In August 2026, Lockton had more branded searches than Brown & Brown among insurance brokers worldwide. Lockton was estimated to have 49.5K branded searches compared to Brown & Brown’s 14.8K, and held a 35.1% Share of Search versus Brown & Brown’s 10.5%.

## Cite this page

Brandwave. "Brown & Brown vs Lockton: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brown-brown-vs-lockton

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brown-brown-vs-lockton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.