---
title: "Brother vs Xerox: Which is more popular by branded search?"
description: "Which is more popular in search, Brother or Xerox? Compare estimated monthly branded-search demand and Share of Search inside the Printer ink brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brother-vs-xerox"
publisher: "Brandwave"
---

# Brother vs Xerox: Which is more popular by branded search?

Which is more popular in search, Brother or Xerox? Compare estimated monthly branded-search demand and Share of Search inside the Printer ink brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brother and Xerox
- **Competitive set**: Printer ink brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Brother Share of Search**: 8.4%
- **Xerox Share of Search**: 21%

## Which is more popular in search, Brother or Xerox?

- In August 2026, Xerox had more branded searches than Brother among printer ink brands worldwide. Xerox was estimated to have 550K branded searches compared to Brother’s 220K, and held a 21% Share of Search versus Brother’s 8.4%.
- Xerox was ahead of Brother in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among printer ink brands worldwide moved from 6.9% to 8.4%, and its estimated monthly branded searches moved from 190K to 220K.
- Across the 11 months ending August 2026, Xerox’s estimated Share of Search among printer ink brands worldwide moved from 24.5% to 21%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for printer ink brands worldwide in August 2026?

- Xerox’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 22.6% to 21% in August 2026.
- Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.

## Month by month

| Month | Brother estimated searches | Brother Share of Search | Brother rank | Xerox estimated searches | Xerox Share of Search | Xerox rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 190K | 6.9% | 5 | 673K | 24.5% | 2 |
| Nov 2025 | 187K | 6.8% | 5 | 673K | 24.6% | 2 |
| Dec 2025 | 187K | 6.9% | 5 | 673K | 25% | 2 |
| Jan 2026 | 228K | 7.6% | 5 | 673K | 22.3% | 2 |
| Feb 2026 | 184K | 6.9% | 5 | 673K | 25.5% | 2 |
| Mar 2026 | 182K | 6.8% | 5 | 673K | 25.2% | 2 |
| Apr 2026 | 184K | 7.3% | 5 | 550K | 21.9% | 2 |
| May 2026 | 184K | 7.6% | 5 | 550K | 22.6% | 2 |
| Jun 2026 | 184K | 7.4% | 5 | 550K | 22.1% | 2 |
| Jul 2026 | 220K | 8.6% | 5 | 550K | 21.4% | 2 |
| Aug 2026 | 220K | 8.4% | 5 | 550K | 21% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brother’s and Xerox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brother**: Measured on the search terms “brother com”, “brother printer” and “printer brother”, summed into one figure.
- **Xerox**: Measured on the search term “xerox”.

- [Brother profile](/demand/global-en/brands/brother)
- [Xerox profile](/demand/global-en/brands/xerox)
- [All printer ink brands worldwide](/demand/global-en/categories/printer-ink-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brother or Xerox?

In August 2026, Xerox had more branded searches than Brother among printer ink brands worldwide. Xerox was estimated to have 550K branded searches compared to Brother’s 220K, and held a 21% Share of Search versus Brother’s 8.4%.

## Cite this page

Brandwave. "Brother vs Xerox: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brother-vs-xerox

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brother-vs-xerox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.