---
title: "Brother vs Sizzix: Which is more popular by branded search?"
description: "Which is more popular in search, Brother or Sizzix? Compare estimated monthly branded-search demand and Share of Search inside the Craft supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brother-vs-sizzix"
publisher: "Brandwave"
---

# Brother vs Sizzix: Which is more popular by branded search?

Which is more popular in search, Brother or Sizzix? Compare estimated monthly branded-search demand and Share of Search inside the Craft supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brother and Sizzix
- **Competitive set**: Craft supplies
- **Market**: Global
- **Month measured**: Aug 2026
- **Brother Share of Search**: 11.4%
- **Sizzix Share of Search**: 0.77%

## Which is more popular in search, Brother or Sizzix?

- In August 2026, Brother had more branded searches than Sizzix among craft supplies worldwide. Brother was estimated to have 220K branded searches compared to Sizzix’s 14.8K, and held an 11.4% Share of Search versus Sizzix’s 0.77%.
- Brother was ahead of Sizzix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among craft supplies worldwide moved from 9.1% to 11.4%, and its estimated monthly branded searches moved from 190K to 220K.
- Across the 11 months ending August 2026, Sizzix’s estimated Share of Search among craft supplies worldwide moved from 0.87% to 0.77%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

## How did search popularity change for craft supplies worldwide in August 2026?

- In August 2026, Brother lost estimated Share of Search among craft supplies worldwide, from 12.4% to 11.4%.
- Estimated monthly branded searches for Sizzix worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Month by month

| Month | Brother estimated searches | Brother Share of Search | Brother rank | Sizzix estimated searches | Sizzix Share of Search | Sizzix rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 190K | 9.1% | 3 | 18.1K | 0.87% | 5 |
| Nov 2025 | 187K | 8.3% | 3 | 22.2K | 0.98% | 5 |
| Dec 2025 | 187K | 9.1% | 3 | 18.1K | 0.88% | 5 |
| Jan 2026 | 228K | 10.8% | 3 | 18.1K | 0.85% | 5 |
| Feb 2026 | 184K | 10.6% | 3 | 14.8K | 0.85% | 5 |
| Mar 2026 | 182K | 9.5% | 3 | 14.8K | 0.77% | 5 |
| Apr 2026 | 184K | 10.5% | 3 | 14.8K | 0.85% | 5 |
| May 2026 | 184K | 8.9% | 3 | 12.1K | 0.58% | 6 |
| Jun 2026 | 184K | 10.5% | 3 | 12.1K | 0.69% | 5 |
| Jul 2026 | 220K | 12.4% | 3 | 14.8K | 0.83% | 5 |
| Aug 2026 | 220K | 11.4% | 3 | 14.8K | 0.77% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brother’s and Sizzix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brother**: Measured on the search terms “brother com”, “brother printer” and “printer brother”, summed into one figure.
- **Sizzix**: Measured on the search term “sizzix”.

- [Brother profile](/demand/global-en/brands/brother)
- [Sizzix profile](/demand/global-en/brands/sizzix)
- [All craft supplies worldwide](/demand/global-en/categories/craft-supplies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brother or Sizzix?

In August 2026, Brother had more branded searches than Sizzix among craft supplies worldwide. Brother was estimated to have 220K branded searches compared to Sizzix’s 14.8K, and held an 11.4% Share of Search versus Sizzix’s 0.77%.

## Cite this page

Brandwave. "Brother vs Sizzix: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brother-vs-sizzix

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brother-vs-sizzix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.