---
title: "Brother vs Samsung: Which is searched more?"
description: "Which is more popular in search, Brother or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Laser printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brother-vs-samsung"
publisher: "Brandwave"
---

# Brother vs Samsung: Which is searched more?

Which is more popular in search, Brother or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Laser printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brother and Samsung
- **Competitive set**: Laser printer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Brother Share of Search**: 18.5%
- **Samsung Share of Search**: 10.1%

## Which is more popular in search, Brother or Samsung?

- In September 2026, Brother had more branded searches than Samsung among laser printer brands worldwide. Brother was estimated to have 201K branded searches compared to Samsung’s 110K, and held an 18.5% Share of Search versus Samsung’s 10.1%.
- Brother was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among laser printer brands worldwide moved from 15.5% to 18.5%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among laser printer brands worldwide moved from 10.3% to 10.1%, and its estimated monthly branded searches held steady at 110K.

## How did search popularity change for laser printer brands worldwide in September 2026?

- In September 2026, Samsung lost estimated Share of Search among laser printer brands worldwide, from 12.1% to 10.1%.
- Estimated monthly branded searches for Brother worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

## Month by month

| Month | Brother estimated searches | Brother Share of Search | Brother rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 15.5% | 2 | 110K | 10.3% | 3 |
| Nov 2025 | 165K | 15.3% | 2 | 135K | 12.5% | 3 |
| Dec 2025 | 165K | 15.6% | 2 | 110K | 10.4% | 3 |
| Jan 2026 | 201K | 15.8% | 2 | 110K | 8.7% | 4 |
| Feb 2026 | 165K | 15.3% | 2 | 135K | 12.5% | 3 |
| Mar 2026 | 165K | 15.2% | 2 | 135K | 12.4% | 3 |
| Apr 2026 | 165K | 15.9% | 2 | 110K | 10.6% | 3 |
| May 2026 | 165K | 15.9% | 2 | 110K | 10.6% | 3 |
| Jun 2026 | 165K | 16% | 2 | 110K | 10.6% | 3 |
| Jul 2026 | 201K | 18.4% | 2 | 135K | 12.3% | 3 |
| Aug 2026 | 201K | 18% | 2 | 135K | 12.1% | 3 |
| Sep 2026 | 201K | 18.5% | 2 | 110K | 10.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Brother’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brother**: Measured on the search term “brother printer”.
- **Samsung**: Measured on the search term “samsung com”.

- [Brother profile](/demand/global-en/brands/brother)
- [Samsung profile](/demand/global-en/brands/samsung)
- [All laser printer brands worldwide](/demand/global-en/categories/laser-printer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brother or Samsung?

In September 2026, Brother had more branded searches than Samsung among laser printer brands worldwide. Brother was estimated to have 201K branded searches compared to Samsung’s 110K, and held an 18.5% Share of Search versus Samsung’s 10.1%.

## Cite this page

Brandwave. "Brother vs Samsung: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brother-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brother-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.