---
title: "Brother vs Pfaff: Which is more popular by branded search?"
description: "Which is more popular in search, Brother or Pfaff? Compare estimated monthly branded-search demand and Share of Search inside the Sewing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brother-vs-pfaff"
publisher: "Brandwave"
---

# Brother vs Pfaff: Which is more popular by branded search?

Which is more popular in search, Brother or Pfaff? Compare estimated monthly branded-search demand and Share of Search inside the Sewing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brother and Pfaff
- **Competitive set**: Sewing machine brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Brother Share of Search**: 53.9%
- **Pfaff Share of Search**: 12.1%

## Which is more popular in search, Brother or Pfaff?

- In August 2026, Brother had more branded searches than Pfaff among sewing machine brands worldwide. Brother was estimated to have 220K branded searches compared to Pfaff’s 49.5K, and held a 53.9% Share of Search versus Pfaff’s 12.1%.
- Brother was ahead of Pfaff in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among sewing machine brands worldwide moved from 50% to 53.9%, and its estimated monthly branded searches moved from 190K to 220K.
- Across the 11 months ending August 2026, Pfaff’s estimated Share of Search among sewing machine brands worldwide moved from 10.7% to 12.1%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

## How did search popularity change for sewing machine brands worldwide in August 2026?

- Estimated monthly branded searches for Pfaff worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
- Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.

## Month by month

| Month | Brother estimated searches | Brother Share of Search | Brother rank | Pfaff estimated searches | Pfaff Share of Search | Pfaff rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 190K | 50% | 1 | 40.5K | 10.7% | 4 |
| Nov 2025 | 187K | 50% | 1 | 40.5K | 10.8% | 4 |
| Dec 2025 | 187K | 50% | 1 | 40.5K | 10.8% | 4 |
| Jan 2026 | 228K | 53.8% | 1 | 49.5K | 11.7% | 4 |
| Feb 2026 | 184K | 50.6% | 1 | 33.1K | 9.1% | 4 |
| Mar 2026 | 182K | 50.8% | 1 | 40.5K | 11.3% | 4 |
| Apr 2026 | 184K | 52.1% | 1 | 33.1K | 9.4% | 4 |
| May 2026 | 184K | 51.1% | 1 | 40.5K | 11.3% | 4 |
| Jun 2026 | 184K | 49.5% | 1 | 60.5K | 16.3% | 3 |
| Jul 2026 | 220K | 53.9% | 1 | 49.5K | 12.1% | 4 |
| Aug 2026 | 220K | 53.9% | 1 | 49.5K | 12.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brother’s and Pfaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brother**: Measured on the search terms “brother com”, “brother printer” and “printer brother”, summed into one figure.
- **Pfaff**: Measured on the search term “pfaff”.

- [Brother profile](/demand/global-en/brands/brother)
- [Pfaff profile](/demand/global-en/brands/pfaff)
- [All sewing machine brands worldwide](/demand/global-en/categories/sewing-machine-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brother or Pfaff?

In August 2026, Brother had more branded searches than Pfaff among sewing machine brands worldwide. Brother was estimated to have 220K branded searches compared to Pfaff’s 49.5K, and held a 53.9% Share of Search versus Pfaff’s 12.1%.

## Cite this page

Brandwave. "Brother vs Pfaff: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brother-vs-pfaff

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brother-vs-pfaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.