---
title: "Brother vs Husqvarna: Which is searched more?"
description: "Which is more popular in search, Brother or Husqvarna? Compare estimated monthly branded-search demand and Share of Search inside the Embroidery machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brother-vs-husqvarna"
publisher: "Brandwave"
---

# Brother vs Husqvarna: Which is searched more?

Which is more popular in search, Brother or Husqvarna? Compare estimated monthly branded-search demand and Share of Search inside the Embroidery machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brother and Husqvarna
- **Competitive set**: Embroidery machine brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Brother Share of Search**: 14.8%
- **Husqvarna Share of Search**: 76.1%

## Which is more popular in search, Brother or Husqvarna?

- In August 2026, Husqvarna had more branded searches than Brother among embroidery machine brands worldwide. Husqvarna was estimated to have 1.1M branded searches compared to Brother’s 220K, and held a 76.1% Share of Search versus Brother’s 14.8%.
- Husqvarna was ahead of Brother in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among embroidery machine brands worldwide moved from 11.5% to 14.8%, and its estimated monthly branded searches moved from 190K to 220K.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among embroidery machine brands worldwide moved from 79.6% to 76.1%, and its estimated monthly branded searches moved from 1.3M to 1.1M.

## How did search popularity change for embroidery machine brands worldwide in August 2026?

- Brother’s estimated Share of Search among embroidery machine brands worldwide has gained ground for 3 months in a row, from 8.7% to 14.8% in August 2026.
- Husqvarna’s estimated Share of Search among embroidery machine brands worldwide has lost ground for 3 months in a row, from 84.8% to 76.1% in August 2026.

## Month by month

| Month | Brother estimated searches | Brother Share of Search | Brother rank | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 190K | 11.5% | 2 | 1.3M | 79.6% | 1 |
| Nov 2025 | 187K | 13.4% | 2 | 1.1M | 76.1% | 1 |
| Dec 2025 | 187K | 15.6% | 2 | 867K | 72.2% | 1 |
| Jan 2026 | 228K | 16% | 2 | 1.1M | 73.8% | 1 |
| Feb 2026 | 184K | 13.3% | 2 | 1.1M | 76.1% | 1 |
| Mar 2026 | 182K | 10.6% | 2 | 1.4M | 81.3% | 1 |
| Apr 2026 | 184K | 8.9% | 2 | 1.8M | 84.6% | 1 |
| May 2026 | 184K | 8.7% | 2 | 1.8M | 84.8% | 1 |
| Jun 2026 | 184K | 10.6% | 2 | 1.4M | 82.2% | 1 |
| Jul 2026 | 220K | 14.6% | 2 | 1.1M | 76.5% | 1 |
| Aug 2026 | 220K | 14.8% | 2 | 1.1M | 76.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brother’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brother**: Measured on the search terms “brother com”, “brother printer” and “printer brother”, summed into one figure.
- **Husqvarna**: Measured on the search terms “automower”, “husqvarna”, “husqvarna automower”, “husqvarna com”, “husqvarna lawn mower” and “husqvarna robotic lawn mower”, summed into one figure.

- [Brother profile](/demand/global-en/brands/brother)
- [Husqvarna profile](/demand/global-en/brands/husqvarna)
- [All embroidery machine brands worldwide](/demand/global-en/categories/embroidery-machine-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brother or Husqvarna?

In August 2026, Husqvarna had more branded searches than Brother among embroidery machine brands worldwide. Husqvarna was estimated to have 1.1M branded searches compared to Brother’s 220K, and held a 76.1% Share of Search versus Brother’s 14.8%.

## Cite this page

Brandwave. "Brother vs Husqvarna: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brother-vs-husqvarna

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brother-vs-husqvarna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.