---
title: "Brother vs HP: Which is more popular by branded search?"
description: "Which is more popular in search, Brother or HP? Compare estimated monthly branded-search demand and Share of Search inside the Home printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brother-vs-hp"
publisher: "Brandwave"
---

# Brother vs HP: Which is more popular by branded search?

Which is more popular in search, Brother or HP? Compare estimated monthly branded-search demand and Share of Search inside the Home printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brother and HP
- **Competitive set**: Home printer brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Brother Share of Search**: 10.6%
- **HP Share of Search**: 15.3%

## Which is more popular in search, Brother or HP?

- In August 2026, HP had more branded searches than Brother among home printer brands worldwide. HP was estimated to have 316K branded searches compared to Brother’s 220K, and held a 15.3% Share of Search versus Brother’s 10.6%.
- HP was ahead of Brother in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among home printer brands worldwide moved from 9.2% to 10.6%, and its estimated monthly branded searches moved from 190K to 220K.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among home printer brands worldwide moved from 19.1% to 15.3%, and its estimated monthly branded searches moved from 396K to 316K.

## How did search popularity change for home printer brands worldwide in August 2026?

- HP’s estimated Share of Search among home printer brands worldwide has lost ground for 3 months in a row, from 16.6% to 15.3% in August 2026.
- Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.

## Month by month

| Month | Brother estimated searches | Brother Share of Search | Brother rank | HP estimated searches | HP Share of Search | HP rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 190K | 9.2% | 4 | 396K | 19.1% | 2 |
| Nov 2025 | 187K | 9.1% | 4 | 379K | 18.4% | 2 |
| Dec 2025 | 187K | 9.2% | 4 | 386K | 19.1% | 2 |
| Jan 2026 | 228K | 9.7% | 4 | 391K | 16.7% | 2 |
| Feb 2026 | 184K | 9.3% | 4 | 374K | 19% | 2 |
| Mar 2026 | 182K | 9.1% | 4 | 374K | 18.8% | 2 |
| Apr 2026 | 184K | 9.4% | 4 | 371K | 19% | 2 |
| May 2026 | 184K | 9.8% | 4 | 312K | 16.6% | 2 |
| Jun 2026 | 184K | 9.5% | 4 | 313K | 16.2% | 2 |
| Jul 2026 | 220K | 10.9% | 4 | 313K | 15.5% | 3 |
| Aug 2026 | 220K | 10.6% | 4 | 316K | 15.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brother’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brother**: Measured on the search terms “brother com”, “brother printer” and “printer brother”, summed into one figure.
- **HP**: Measured on the search terms “hp com”, “hp envy printer”, “hp printer” and “printer hp”, summed into one figure.

- [Brother profile](/demand/global-en/brands/brother)
- [HP profile](/demand/global-en/brands/hp)
- [All home printer brands worldwide](/demand/global-en/categories/home-printer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brother or HP?

In August 2026, HP had more branded searches than Brother among home printer brands worldwide. HP was estimated to have 316K branded searches compared to Brother’s 220K, and held a 15.3% Share of Search versus Brother’s 10.6%.

## Cite this page

Brandwave. "Brother vs HP: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brother-vs-hp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brother-vs-hp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.