--- title: "Brother P-touch vs Epson: Which is searched more?" description: "Is Brother P-touch or Epson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Label tape brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brother-p-touch-vs-epson" publisher: "Brandwave" --- # Brother P-touch vs Epson: Which is searched more? Is Brother P-touch or Epson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Label tape brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brother P-touch and Epson - **Competitive set**: Label tape brands - **Market**: Global - **Month measured**: Sep 2026 - **Brother P-touch Share of Search**: 3.7% - **Epson Share of Search**: 74.9% ## Is Brother P-touch or Epson more popular in search? - In September 2026, Epson had more branded searches than Brother P-touch among label tape brands worldwide. Epson had about 673,000 branded searches, while Brother P-touch had 33,100. Epson made up 74.9% of all label tape brand searches we track, and Brother P-touch accounted for 3.7%. - Epson was ahead of Brother P-touch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brother P-touch’s share of searches among label tape brands worldwide held steady at 3.7%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Epson’s share of searches among label tape brands worldwide moved from 74.8% to 74.9%, and its estimated monthly branded searches held steady at 673K. ## Top label tape brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brother P-touch appeared in all five answers. Epson was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Brother P-touch was listed before Epson in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brother P-touch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DYMO | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Brady | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Epson | 4th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about label tape brands - Asked ChatGPT "Which label tape brand should I buy?": 1. Brother P-touch, 2. DYMO, 3. Brady - Asked ChatGPT "What are the best label tape brands?": 1. Brother P-touch, 2. Brady, 3. DYMO, 4. Epson - Asked ChatGPT "What's the best label tape brand for home organisation?": 1. Brother P-touch, 2. DYMO - Searched Google, AI Overview "label tape refill": 1. Brother P-touch, 2. DYMO - Searched Google, AI Overview "label tape printer": 1. Brother P-touch, 2. Epson Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for label tape brands worldwide in September 2026? - In September 2026, Epson lost share of searches among label tape brands worldwide, from 76.3% to 74.9%. ## Month by month | Month | Brother P-touch estimated searches | Brother P-touch Share of Search | Brother P-touch rank | Epson estimated searches | Epson Share of Search | Epson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 3.7% | 3 | 673K | 74.8% | 1 | | Nov 2025 | 33.1K | 3.7% | 3 | 673K | 75.6% | 1 | | Dec 2025 | 33.1K | 3.7% | 3 | 673K | 76.1% | 1 | | Jan 2026 | 49.5K | 4.6% | 3 | 823K | 76.9% | 1 | | Feb 2026 | 33.1K | 3.8% | 3 | 673K | 76.9% | 1 | | Mar 2026 | 33.1K | 3.8% | 3 | 673K | 76.9% | 1 | | Apr 2026 | 40.5K | 4.6% | 3 | 673K | 77.2% | 1 | | May 2026 | 27.1K | 3.2% | 3 | 673K | 78.4% | 1 | | Jun 2026 | 27.1K | 3.2% | 3 | 673K | 79.7% | 1 | | Jul 2026 | 33.1K | 3.8% | 3 | 673K | 77.9% | 1 | | Aug 2026 | 33.1K | 3.8% | 3 | 673K | 76.3% | 1 | | Sep 2026 | 33.1K | 3.7% | 3 | 673K | 74.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Brother P-touch’s and Epson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brother P-touch**: Measured on the search term “brother p touch”. - **Epson**: Measured on the search term “epson”. - [Brother P-touch profile](/demand/global-en/brands/brother-p-touch) - [Epson profile](/demand/global-en/brands/epson) - [All label tape brands worldwide](/demand/global-en/categories/label-tape-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brother P-touch or Epson more popular in search? In September 2026, Epson had more branded searches than Brother P-touch among label tape brands worldwide. Epson had about 673,000 branded searches, while Brother P-touch had 33,100. Epson made up 74.9% of all label tape brand searches we track, and Brother P-touch accounted for 3.7%. ## Cite this page Brandwave. "Brother P-touch vs Epson: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brother-p-touch-vs-epson This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brother-p-touch-vs-epson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.