--- title: "Brooks vs Vionic: Which is searched more?" description: "Is Brooks or Vionic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Walking shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brooks-vs-vionic" publisher: "Brandwave" --- # Brooks vs Vionic: Which is searched more? Is Brooks or Vionic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Walking shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brooks and Vionic - **Competitive set**: Walking shoe brands - **Market**: Global - **Month measured**: Sep 2026 - **Brooks Share of Search**: 10.7% - **Vionic Share of Search**: 1.2% ## Is Brooks or Vionic more popular in search? - In September 2026, Brooks had more branded searches than Vionic among walking shoe brands worldwide. Brooks had about 12,100 branded searches, while Vionic had 1,300. Brooks made up 10.7% of all walking shoe brand searches we track, and Vionic accounted for 1.2%. - Brooks was ahead of Vionic in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brooks’ share of searches among walking shoe brands worldwide moved from 11.2% to 10.7%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, Vionic’s share of searches among walking shoe brands worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 1.3K. ## Top walking shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brooks appeared in all five answers. Vionic did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brooks | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | New Balance | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | On | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | ASICS | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Skechers | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Saucony | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Merrell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ryka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vionic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about walking shoe brands - Asked ChatGPT "Which walking shoes should I buy?": 1. Brooks, 2. HOKA, 3. ASICS, 4. New Balance - Asked ChatGPT "What are the best walking shoe brands?": 1. HOKA, 2. New Balance, 3. Brooks, 4. ASICS, 5. Saucony, 6. Skechers - Asked ChatGPT "What are the best walking shoes for plantar fasciitis?": 1. HOKA, 2. Brooks, 3. ASICS, 4. New Balance - Searched Google, AI Overview "walking shoes": 1. Brooks, 2. On, 3. HOKA, 4. New Balance, 5. Skechers - Searched Google, AI Overview "best walking shoes": 1. On, 2. Brooks, 3. HOKA, 4. New Balance, 5. Skechers, 6. ASICS Not named in any answer: Merrell, Clarks, Ryka and Vionic. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for walking shoe brands worldwide in September 2026? - In September 2026, Brooks lost share of searches among walking shoe brands worldwide, from 12.1% to 10.7%. ## Month by month | Month | Brooks estimated searches | Brooks Share of Search | Brooks rank | Vionic estimated searches | Vionic Share of Search | Vionic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 11.2% | 4 | 1.3K | 1.2% | 11 | | Nov 2025 | 12.1K | 11.3% | 5 | 1K | 0.93% | 11 | | Dec 2025 | 9.9K | 10.2% | 5 | 880 | 0.9% | 11 | | Jan 2026 | 9.9K | 9.4% | 6 | 1.6K | 1.5% | 11 | | Feb 2026 | 9.9K | 10.8% | 5 | 1.6K | 1.7% | 11 | | Mar 2026 | 14.8K | 11.7% | 5 | 1.6K | 1.3% | 11 | | Apr 2026 | 14.8K | 11% | 5 | 1.9K | 1.4% | 11 | | May 2026 | 14.8K | 12.2% | 4 | 1.6K | 1.3% | 11 | | Jun 2026 | 12.1K | 11.3% | 5 | 1.3K | 1.2% | 11 | | Jul 2026 | 9.9K | 10.1% | 5 | 1.3K | 1.3% | 11 | | Aug 2026 | 14.8K | 12.1% | 5 | 1.6K | 1.3% | 11 | | Sep 2026 | 12.1K | 10.7% | 5 | 1.3K | 1.2% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Brooks’ and Vionic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brooks**: Measured on the search term “brooks walking shoes”. - **Vionic**: Measured on the search term “vionic walking shoes”. - [Brooks profile](/demand/global-en/brands/brooks) - [Vionic profile](/demand/global-en/brands/vionic) - [All walking shoe brands worldwide](/demand/global-en/categories/walking-shoe-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brooks or Vionic more popular in search? In September 2026, Brooks had more branded searches than Vionic among walking shoe brands worldwide. Brooks had about 12,100 branded searches, while Vionic had 1,300. Brooks made up 10.7% of all walking shoe brand searches we track, and Vionic accounted for 1.2%. ## Cite this page Brandwave. "Brooks vs Vionic: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brooks-vs-vionic This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brooks-vs-vionic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.