---
title: "Brooks vs On: Which is more popular by branded search?"
description: "Which is more popular in search, Brooks or On? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brooks-vs-on"
publisher: "Brandwave"
---

# Brooks vs On: Which is more popular by branded search?

Which is more popular in search, Brooks or On? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brooks and On
- **Competitive set**: Running shoe brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Brooks Share of Search**: 6.5%
- **On Share of Search**: 11.1%

## Which is more popular in search, Brooks or On?

- In August 2026, On had more branded searches than Brooks among running shoe brands worldwide. On was estimated to have 2.2M branded searches compared to Brooks’ 1.3M, and held an 11.1% Share of Search versus Brooks’ 6.5%.
- On was ahead of Brooks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brooks’ estimated Share of Search among running shoe brands worldwide moved from 6.1% to 6.5%, and its estimated monthly branded searches moved from 1M to 1.3M.
- Across the 11 months ending August 2026, On’s estimated Share of Search among running shoe brands worldwide moved from 13.3% to 11.1%, and its estimated monthly branded searches held steady at 2.2M.

## How did search popularity change for running shoe brands worldwide in August 2026?

- In August 2026, On lost estimated Share of Search among running shoe brands worldwide, from 12.7% to 11.1%.
- In August 2026, Brooks lost estimated Share of Search among running shoe brands worldwide, from 7.1% to 6.5%.

## Month by month

| Month | Brooks estimated searches | Brooks Share of Search | Brooks rank | On estimated searches | On Share of Search | On rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 6.1% | 5 | 2.2M | 13.3% | 3 |
| Nov 2025 | 1.2M | 6.7% | 5 | 2.5M | 14.4% | 3 |
| Dec 2025 | 1M | 6% | 5 | 2.7M | 15.6% | 3 |
| Jan 2026 | 1.1M | 6.7% | 5 | 2.1M | 13% | 3 |
| Feb 2026 | 1.1M | 7.3% | 5 | 1.9M | 13.1% | 3 |
| Mar 2026 | 1.3M | 7.3% | 5 | 2.4M | 13.1% | 3 |
| Apr 2026 | 1.3M | 7% | 5 | 2.5M | 13.7% | 3 |
| May 2026 | 1.4M | 7.3% | 5 | 2.7M | 14.5% | 3 |
| Jun 2026 | 1.2M | 7% | 5 | 2.9M | 16.3% | 3 |
| Jul 2026 | 1.2M | 7.1% | 5 | 2.1M | 12.7% | 3 |
| Aug 2026 | 1.3M | 6.5% | 5 | 2.2M | 11.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brooks’ and On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brooks**: Measured on the search terms “brooks adrenaline”, “brooks ghost”, “brooks glycerin”, “brooks running”, “brooks running shoes”, “brooks shoes” and “brooksrunning com”, summed into one figure.
- **On**: Measured on the search terms “on cloud shoes”, “on cloudmonster”, “on cloudrunner”, “on cloudsurfer”, “on cloudswift”, “on com”, “on running” and “on running shoes”, summed into one figure.

- [Brooks profile](/demand/global-en/brands/brooks)
- [On profile](/demand/global-en/brands/on)
- [All running shoe brands worldwide](/demand/global-en/categories/running-shoe-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brooks or On?

In August 2026, On had more branded searches than Brooks among running shoe brands worldwide. On was estimated to have 2.2M branded searches compared to Brooks’ 1.3M, and held an 11.1% Share of Search versus Brooks’ 6.5%.

## Cite this page

Brandwave. "Brooks vs On: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brooks-vs-on

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brooks-vs-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.