--- title: "Brooks vs Lululemon: Which is searched more?" description: "Is Brooks or Lululemon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brooks-vs-lululemon" publisher: "Brandwave" --- # Brooks vs Lululemon: Which is searched more? Is Brooks or Lululemon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brooks and Lululemon - **Competitive set**: Sports bra brands - **Market**: Global - **Month measured**: Sep 2026 - **Brooks Share of Search**: 0.12% - **Lululemon Share of Search**: 18.2% ## Is Brooks or Lululemon more popular in search? - In September 2026, Lululemon had more branded searches than Brooks among sports bra brands worldwide. Lululemon had about 11.1 million branded searches, while Brooks had 74,000. Lululemon made up 18.2% of all sports bra brand searches we track, and Brooks accounted for 0.12%. - Lululemon was ahead of Brooks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brooks’ share of searches among sports bra brands worldwide moved from 0.14% to 0.12%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Lululemon’s share of searches among sports bra brands worldwide moved from 20.6% to 18.2%, and its estimated monthly branded searches moved from 13.6M to 11.1M. ## Top sports bra brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lululemon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Brooks was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brooks and Lululemon were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nike | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Lululemon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Brooks | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Enell | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Under Armour | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Adidas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports bra brands - Asked ChatGPT "Which sports bra brand should I buy?": 1. Brooks, 2. Lululemon, 3. Nike - Asked ChatGPT "What are the best sports bra brands?": 1. Nike, 2. Lululemon, 3. Enell - Asked ChatGPT "What's the best sports bra brand for high impact support?": 1. Brooks, 2. Enell - Searched Google, AI Overview "best sports bra": 1. Nike, 2. Lululemon, 3. Under Armour - Searched Google, AI Overview "high impact sports bra": 1. Lululemon Not named in any answer: Adidas and Victoria's Secret. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for sports bra brands worldwide in September 2026? - In September 2026, Lululemon gained share of searches among sports bra brands worldwide, from 16.8% to 18.2%. - Estimated monthly branded searches for Brooks worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Month by month | Month | Brooks estimated searches | Brooks Share of Search | Brooks rank | Lululemon estimated searches | Lululemon Share of Search | Lululemon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 0.14% | 6 | 13.6M | 20.6% | 3 | | Nov 2025 | 90.5K | 0.1% | 6 | 20.4M | 21.6% | 3 | | Dec 2025 | 74K | 0.09% | 6 | 20.4M | 24.3% | 3 | | Jan 2026 | 74K | 0.11% | 6 | 13.6M | 19.7% | 3 | | Feb 2026 | 60.5K | 0.1% | 6 | 11.1M | 18.2% | 3 | | Mar 2026 | 90.5K | 0.12% | 6 | 11.1M | 15.2% | 3 | | Apr 2026 | 90.5K | 0.15% | 6 | 11.1M | 17.8% | 3 | | May 2026 | 90.5K | 0.14% | 6 | 11.1M | 16.8% | 3 | | Jun 2026 | 74K | 0.12% | 6 | 11.1M | 17.3% | 3 | | Jul 2026 | 74K | 0.11% | 6 | 11.1M | 17% | 3 | | Aug 2026 | 90.5K | 0.14% | 6 | 11.1M | 16.8% | 3 | | Sep 2026 | 74K | 0.12% | 6 | 11.1M | 18.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Brooks’ and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brooks**: Measured on the search term “brooks adrenaline”. - **Lululemon**: Measured on the search term “lululemon”. - [Brooks profile](/demand/global-en/brands/brooks) - [Lululemon profile](/demand/global-en/brands/lululemon) - [All sports bra brands worldwide](/demand/global-en/categories/sports-bra-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brooks or Lululemon more popular in search? In September 2026, Lululemon had more branded searches than Brooks among sports bra brands worldwide. Lululemon had about 11.1 million branded searches, while Brooks had 74,000. Lululemon made up 18.2% of all sports bra brand searches we track, and Brooks accounted for 0.12%. ## Cite this page Brandwave. "Brooks vs Lululemon: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brooks-vs-lululemon This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brooks-vs-lululemon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.