---
title: "Brooks vs La Sportiva: Which is searched more?"
description: "Which is more popular in search, Brooks or La Sportiva? Compare estimated monthly branded-search demand and Share of Search inside the Trail running shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brooks-vs-la-sportiva"
publisher: "Brandwave"
---

# Brooks vs La Sportiva: Which is searched more?

Which is more popular in search, Brooks or La Sportiva? Compare estimated monthly branded-search demand and Share of Search inside the Trail running shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brooks and La Sportiva
- **Competitive set**: Trail running shoes
- **Market**: Global
- **Month measured**: Aug 2026
- **Brooks Share of Search**: 19.9%
- **La Sportiva Share of Search**: 5.6%

## Which is more popular in search, Brooks or La Sportiva?

- In August 2026, Brooks had more branded searches than La Sportiva among trail running shoes worldwide. Brooks was estimated to have 1.3M branded searches compared to La Sportiva’s 369K, and held a 19.9% Share of Search versus La Sportiva’s 5.6%.
- Brooks was ahead of La Sportiva in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brooks’ estimated Share of Search among trail running shoes worldwide moved from 17.5% to 19.9%, and its estimated monthly branded searches moved from 1M to 1.3M.
- Across the 11 months ending August 2026, La Sportiva’s estimated Share of Search among trail running shoes worldwide moved from 5.2% to 5.6%, and its estimated monthly branded searches moved from 302K to 369K.

## How did search popularity change for trail running shoes worldwide in August 2026?

- In August 2026, Brooks lost estimated Share of Search among trail running shoes worldwide, from 21.3% to 19.9%.
- La Sportiva’s estimated Share of Search among trail running shoes worldwide has gained ground for 3 months in a row, from 4.6% to 5.6% in August 2026.

## Month by month

| Month | Brooks estimated searches | Brooks Share of Search | Brooks rank | La Sportiva estimated searches | La Sportiva Share of Search | La Sportiva rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 17.5% | 2 | 302K | 5.2% | 3 |
| Nov 2025 | 1.2M | 19% | 2 | 302K | 4.9% | 3 |
| Dec 2025 | 1M | 17.4% | 2 | 302K | 5% | 3 |
| Jan 2026 | 1.1M | 19.6% | 2 | 369K | 6.7% | 3 |
| Feb 2026 | 1.1M | 20% | 2 | 302K | 5.7% | 3 |
| Mar 2026 | 1.3M | 20.4% | 2 | 302K | 4.7% | 3 |
| Apr 2026 | 1.3M | 19.7% | 2 | 302K | 4.7% | 3 |
| May 2026 | 1.4M | 20.7% | 2 | 302K | 4.6% | 3 |
| Jun 2026 | 1.2M | 20.2% | 2 | 302K | 4.9% | 3 |
| Jul 2026 | 1.2M | 21.3% | 2 | 302K | 5.4% | 3 |
| Aug 2026 | 1.3M | 19.9% | 2 | 369K | 5.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brooks’ and La Sportiva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brooks**: Measured on the search terms “brooks adrenaline”, “brooks ghost”, “brooks glycerin”, “brooks running”, “brooks running shoes”, “brooks shoes” and “brooksrunning com”, summed into one figure.
- **La Sportiva**: Measured on the search terms “la sportiva” and “la sportiva nz”, summed into one figure.

- [Brooks profile](/demand/global-en/brands/brooks)
- [La Sportiva profile](/demand/global-en/brands/la-sportiva)
- [All trail running shoes worldwide](/demand/global-en/categories/trail-running-shoes): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brooks or La Sportiva?

In August 2026, Brooks had more branded searches than La Sportiva among trail running shoes worldwide. Brooks was estimated to have 1.3M branded searches compared to La Sportiva’s 369K, and held a 19.9% Share of Search versus La Sportiva’s 5.6%.

## Cite this page

Brandwave. "Brooks vs La Sportiva: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brooks-vs-la-sportiva

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brooks-vs-la-sportiva. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.