---
title: "Brooks vs Inov-8: Which is searched more?"
description: "Which is more popular in search, Brooks or Inov-8? Compare estimated monthly branded-search demand and Share of Search inside the Trail running shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brooks-vs-inov-8"
publisher: "Brandwave"
---

# Brooks vs Inov-8: Which is searched more?

Which is more popular in search, Brooks or Inov-8? Compare estimated monthly branded-search demand and Share of Search inside the Trail running shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brooks and Inov-8
- **Competitive set**: Trail running shoes
- **Market**: Global
- **Month measured**: Aug 2026
- **Brooks Share of Search**: 19.9%
- **Inov-8 Share of Search**: 0.5%

## Which is more popular in search, Brooks or Inov-8?

- In August 2026, Brooks had more branded searches than Inov-8 among trail running shoes worldwide. Brooks was estimated to have 1.3M branded searches compared to Inov-8’s 33.1K, and held a 19.9% Share of Search versus Inov-8’s 0.5%.
- Brooks was ahead of Inov-8 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brooks’ estimated Share of Search among trail running shoes worldwide moved from 17.5% to 19.9%, and its estimated monthly branded searches moved from 1M to 1.3M.
- Across the 11 months ending August 2026, Inov-8’s estimated Share of Search among trail running shoes worldwide moved from 0.7% to 0.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

## How did search popularity change for trail running shoes worldwide in August 2026?

- In August 2026, Brooks lost estimated Share of Search among trail running shoes worldwide, from 21.3% to 19.9%.
- Estimated monthly branded searches for Inov-8 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

## Month by month

| Month | Brooks estimated searches | Brooks Share of Search | Brooks rank | Inov-8 estimated searches | Inov-8 Share of Search | Inov-8 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 17.5% | 2 | 40.5K | 0.7% | 5 |
| Nov 2025 | 1.2M | 19% | 2 | 49.5K | 0.8% | 5 |
| Dec 2025 | 1M | 17.4% | 2 | 33.1K | 0.55% | 5 |
| Jan 2026 | 1.1M | 19.6% | 2 | 40.5K | 0.73% | 5 |
| Feb 2026 | 1.1M | 20% | 2 | 33.1K | 0.63% | 5 |
| Mar 2026 | 1.3M | 20.4% | 2 | 40.5K | 0.63% | 5 |
| Apr 2026 | 1.3M | 19.7% | 2 | 40.5K | 0.63% | 5 |
| May 2026 | 1.4M | 20.7% | 2 | 40.5K | 0.62% | 5 |
| Jun 2026 | 1.2M | 20.2% | 2 | 33.1K | 0.54% | 5 |
| Jul 2026 | 1.2M | 21.3% | 2 | 33.1K | 0.59% | 5 |
| Aug 2026 | 1.3M | 19.9% | 2 | 33.1K | 0.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brooks’ and Inov-8’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brooks**: Measured on the search terms “brooks adrenaline”, “brooks ghost”, “brooks glycerin”, “brooks running”, “brooks running shoes”, “brooks shoes” and “brooksrunning com”, summed into one figure.
- **Inov-8**: Measured on the search term “inov 8”.

- [Brooks profile](/demand/global-en/brands/brooks)
- [Inov-8 profile](/demand/global-en/brands/inov-8)
- [All trail running shoes worldwide](/demand/global-en/categories/trail-running-shoes): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brooks or Inov-8?

In August 2026, Brooks had more branded searches than Inov-8 among trail running shoes worldwide. Brooks was estimated to have 1.3M branded searches compared to Inov-8’s 33.1K, and held a 19.9% Share of Search versus Inov-8’s 0.5%.

## Cite this page

Brandwave. "Brooks vs Inov-8: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brooks-vs-inov-8

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brooks-vs-inov-8. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.