---
title: "Brooks vs HOKA: Which is more popular by branded search?"
description: "Which is more popular in search, Brooks or HOKA? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brooks-vs-hoka"
publisher: "Brandwave"
---

# Brooks vs HOKA: Which is more popular by branded search?

Which is more popular in search, Brooks or HOKA? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brooks and HOKA
- **Competitive set**: Running shoe brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Brooks Share of Search**: 6.5%
- **HOKA Share of Search**: 23.7%

## Which is more popular in search, Brooks or HOKA?

- In August 2026, HOKA had more branded searches than Brooks among running shoe brands worldwide. HOKA was estimated to have 4.8M branded searches compared to Brooks’ 1.3M, and held a 23.7% Share of Search versus Brooks’ 6.5%.
- HOKA was ahead of Brooks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brooks’ estimated Share of Search among running shoe brands worldwide moved from 6.1% to 6.5%, and its estimated monthly branded searches moved from 1M to 1.3M.
- Across the 11 months ending August 2026, HOKA’s estimated Share of Search among running shoe brands worldwide moved from 26.2% to 23.7%, and its estimated monthly branded searches moved from 4.3M to 4.8M.

## How did search popularity change for running shoe brands worldwide in August 2026?

- In August 2026, Brooks lost estimated Share of Search among running shoe brands worldwide, from 7.1% to 6.5%.
- Estimated monthly branded searches for HOKA worldwide rose 10.8% over 11 measured months, from 4.3M to 4.8M in August 2026.

## Month by month

| Month | Brooks estimated searches | Brooks Share of Search | Brooks rank | HOKA estimated searches | HOKA Share of Search | HOKA rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 6.1% | 5 | 4.3M | 26.2% | 2 |
| Nov 2025 | 1.2M | 6.7% | 5 | 4.6M | 26.1% | 2 |
| Dec 2025 | 1M | 6% | 5 | 4.5M | 25.9% | 2 |
| Jan 2026 | 1.1M | 6.7% | 5 | 3.9M | 24.1% | 2 |
| Feb 2026 | 1.1M | 7.3% | 5 | 3.8M | 26.4% | 2 |
| Mar 2026 | 1.3M | 7.3% | 5 | 4.7M | 26% | 2 |
| Apr 2026 | 1.3M | 7% | 5 | 4.7M | 26% | 2 |
| May 2026 | 1.4M | 7.3% | 5 | 4.7M | 25.6% | 2 |
| Jun 2026 | 1.2M | 7% | 5 | 4.4M | 24.9% | 2 |
| Jul 2026 | 1.2M | 7.1% | 5 | 3.9M | 23.4% | 2 |
| Aug 2026 | 1.3M | 6.5% | 5 | 4.8M | 23.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brooks’ and HOKA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brooks**: Measured on the search terms “brooks adrenaline”, “brooks ghost”, “brooks glycerin”, “brooks running”, “brooks running shoes”, “brooks shoes” and “brooksrunning com”, summed into one figure.
- **HOKA**: Measured on the search terms “hoka”, “hoka arahi”, “hoka bondi”, “hoka challenger”, “hoka clifton”, “hoka com”, “hoka mach”, “hoka running”, “hoka running shoes”, “hoka shoes” and “hoka speedgoat”, summed into one figure.

- [Brooks profile](/demand/global-en/brands/brooks)
- [HOKA profile](/demand/global-en/brands/hoka)
- [All running shoe brands worldwide](/demand/global-en/categories/running-shoe-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brooks or HOKA?

In August 2026, HOKA had more branded searches than Brooks among running shoe brands worldwide. HOKA was estimated to have 4.8M branded searches compared to Brooks’ 1.3M, and held a 23.7% Share of Search versus Brooks’ 6.5%.

## Cite this page

Brandwave. "Brooks vs HOKA: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brooks-vs-hoka

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brooks-vs-hoka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.