--- title: "Brooks Brothers vs Sunspel: Which is searched more?" description: "Is Brooks Brothers or Sunspel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Polo shirt brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brooks-brothers-vs-sunspel" publisher: "Brandwave" --- # Brooks Brothers vs Sunspel: Which is searched more? Is Brooks Brothers or Sunspel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Polo shirt brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brooks Brothers and Sunspel - **Competitive set**: Polo shirt brands - **Market**: Global - **Month measured**: Sep 2026 - **Brooks Brothers Share of Search**: 2.5% - **Sunspel Share of Search**: 3.8% ## Is Brooks Brothers or Sunspel more popular in search? - In September 2026, Sunspel had more branded searches than Brooks Brothers among polo shirt brands worldwide. Sunspel had about 14,800 branded searches, while Brooks Brothers had 9,900. Sunspel made up 3.8% of all polo shirt brand searches we track, and Brooks Brothers accounted for 2.5%. - The lead changed hands once in the 12 months ending September 2026: Sunspel took it in April 2026. - Across the 12 months ending September 2026, Brooks Brothers’ share of searches among polo shirt brands worldwide moved from 2.1% to 2.5%, and its estimated monthly branded searches moved from 6.6K to 9.9K. - Across the 12 months ending September 2026, Sunspel’s share of searches among polo shirt brands worldwide moved from 1.2% to 3.8%, and its estimated monthly branded searches moved from 3.6K to 14.8K. ## Top polo shirt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brooks Brothers and Sunspel were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ralph Lauren | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lacoste | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Peter Millar | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | J.Crew | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Uniqlo | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Sunspel | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Brooks Brothers | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Fred Perry | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Hugo Boss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tommy Hilfiger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Psycho Bunny | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Original Penguin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about polo shirt brands - Asked ChatGPT "Which polo shirt brand should I buy?": 1. Lacoste, 2. Ralph Lauren, 3. Uniqlo, 4. J.Crew - Asked ChatGPT "What are the best polo shirt brands?": 1. Lacoste, 2. Ralph Lauren, 3. J.Crew, 4. Sunspel, 5. Brooks Brothers, 6. Fred Perry, 7. Uniqlo - Asked ChatGPT "What's the best polo shirt brand for men?": 1. Ralph Lauren, 2. Lacoste, 3. Peter Millar, 4. J.Crew, 5. Uniqlo - Searched Google, AI Overview "polo shirts": named none of the brands we track - Searched Google, AI Overview "mens polo shirts": 1. Peter Millar, 2. Ralph Lauren Not named in any answer: Hugo Boss, Tommy Hilfiger, Psycho Bunny and Original Penguin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for polo shirt brands worldwide in September 2026? - In September 2026, Sunspel lost share of searches among polo shirt brands worldwide, from 5.6% to 3.8%. - In September 2026, Brooks Brothers rose from 9th to 8th among polo shirt brands worldwide. ## Month by month | Month | Brooks Brothers estimated searches | Brooks Brothers Share of Search | Brooks Brothers rank | Sunspel estimated searches | Sunspel Share of Search | Sunspel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 2.1% | 9 | 3.6K | 1.2% | 11 | | Nov 2025 | 5.4K | 1.5% | 10 | 3.6K | 1% | 11 | | Dec 2025 | 5.4K | 1.3% | 10 | 3.6K | 0.87% | 11 | | Jan 2026 | 5.4K | 1.9% | 10 | 3.6K | 1.3% | 11 | | Feb 2026 | 5.4K | 1.7% | 9 | 4.4K | 1.4% | 11 | | Mar 2026 | 8.1K | 2% | 9 | 8.1K | 2% | 10 | | Apr 2026 | 8.1K | 1.6% | 10 | 14.8K | 3% | 7 | | May 2026 | 9.9K | 1.6% | 10 | 27.1K | 4.5% | 6 | | Jun 2026 | 12.1K | 2% | 10 | 22.2K | 3.7% | 6 | | Jul 2026 | 9.9K | 1.8% | 10 | 27.1K | 5% | 6 | | Aug 2026 | 9.9K | 2.1% | 9 | 27.1K | 5.6% | 6 | | Sep 2026 | 9.9K | 2.5% | 8 | 14.8K | 3.8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Brooks Brothers’ and Sunspel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brooks Brothers**: Measured on the search term “brooks brothers polo”. - **Sunspel**: Measured on the search term “sunspel polo”. - [Brooks Brothers profile](/demand/global-en/brands/brooks-brothers) - [Sunspel profile](/demand/global-en/brands/sunspel) - [All polo shirt brands worldwide](/demand/global-en/categories/polo-shirt-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brooks Brothers or Sunspel more popular in search? In September 2026, Sunspel had more branded searches than Brooks Brothers among polo shirt brands worldwide. Sunspel had about 14,800 branded searches, while Brooks Brothers had 9,900. Sunspel made up 3.8% of all polo shirt brand searches we track, and Brooks Brothers accounted for 2.5%. ## Cite this page Brandwave. "Brooks Brothers vs Sunspel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brooks-brothers-vs-sunspel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brooks-brothers-vs-sunspel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.