--- title: "Brooks Brothers vs Spier & Mackay: Which is searched more?" description: "Is Brooks Brothers or Spier & Mackay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's suit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brooks-brothers-vs-spier-and-mackay" publisher: "Brandwave" --- # Brooks Brothers vs Spier & Mackay: Which is searched more? Is Brooks Brothers or Spier & Mackay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's suit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brooks Brothers and Spier & Mackay - **Competitive set**: Men's suit brands - **Market**: Global - **Month measured**: Sep 2026 - **Brooks Brothers Share of Search**: 9.1% - **Spier & Mackay Share of Search**: 2.7% ## Is Brooks Brothers or Spier & Mackay more popular in search? - In September 2026, Brooks Brothers had more branded searches than Spier & Mackay among men's suit brands worldwide. Brooks Brothers had about 12,100 branded searches, while Spier & Mackay had 3,600. Brooks Brothers made up 9.1% of all men's suit brand searches we track, and Spier & Mackay accounted for 2.7%. - Brooks Brothers was ahead of Spier & Mackay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brooks Brothers’ share of searches among men's suit brands worldwide moved from 7.9% to 9.1%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, Spier & Mackay’s share of searches among men's suit brands worldwide moved from 1.6% to 2.7%, and its estimated monthly branded searches moved from 2.4K to 3.6K. ## Top men's suit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Spier & Mackay was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Brooks Brothers did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Suitsupply | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Men's Wearhouse | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Indochino | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Spier & Mackay | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Black Lapel | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Hugo Boss | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Hockerty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Brooks Brothers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | J.Crew | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jos. A. Bank | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Moss | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Charles Tyrwhitt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Reiss | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bonobos | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about men's suit brands - Asked ChatGPT "Where's the best place to buy a men's suit?": 1. Suitsupply, 2. Men's Wearhouse, 3. Indochino - Asked ChatGPT "What are the best suit brands for men?": 1. Suitsupply, 2. Spier & Mackay, 3. Hugo Boss - Asked ChatGPT "Which brand makes the best made-to-measure suits?": 1. Suitsupply, 2. Black Lapel, 3. Indochino - Searched Google, AI Overview "mens suits": 1. Men's Wearhouse, 2. Jos. A. Bank Not named in any answer: Hockerty, Brooks Brothers, J.Crew, Moss, Charles Tyrwhitt, Reiss and Bonobos. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for men's suit brands worldwide in September 2026? - In September 2026, Hockerty overtook Brooks Brothers to rank 2nd among men's suit brands worldwide, with 20.3% of the searches. - In September 2026, Brooks Brothers lost share of searches among men's suit brands worldwide, from 17% to 9.1%. - In September 2026, Spier & Mackay rose from 12th to 11th among men's suit brands worldwide. ## Month by month | Month | Brooks Brothers estimated searches | Brooks Brothers Share of Search | Brooks Brothers rank | Spier & Mackay estimated searches | Spier & Mackay Share of Search | Spier & Mackay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 7.9% | 4 | 2.4K | 1.6% | 14 | | Nov 2025 | 12.1K | 8.6% | 3 | 2.4K | 1.7% | 14 | | Dec 2025 | 12.1K | 9.1% | 4 | 1.9K | 1.4% | 14 | | Jan 2026 | 12.1K | 8.2% | 4 | 2.4K | 1.6% | 13 | | Feb 2026 | 9.9K | 7.7% | 4 | 2.4K | 1.9% | 13 | | Mar 2026 | 22.2K | 12.2% | 3 | 2.9K | 1.6% | 13 | | Apr 2026 | 14.8K | 7.7% | 4 | 4.4K | 2.3% | 12 | | May 2026 | 14.8K | 8% | 4 | 4.4K | 2.4% | 12 | | Jun 2026 | 12.1K | 7.6% | 4 | 2.9K | 1.8% | 12 | | Jul 2026 | 12.1K | 8% | 4 | 3.6K | 2.4% | 12 | | Aug 2026 | 27.1K | 17% | 2 | 3.6K | 2.3% | 12 | | Sep 2026 | 12.1K | 9.1% | 3 | 3.6K | 2.7% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Brooks Brothers’ and Spier & Mackay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brooks Brothers**: Measured on the search term “brooks brothers suits”. - **Spier & Mackay**: Measured on the search term “spier and mackay suits”. - [Brooks Brothers profile](/demand/global-en/brands/brooks-brothers) - [Spier & Mackay profile](/demand/global-en/brands/spier-and-mackay) - [All men's suit brands worldwide](/demand/global-en/categories/mens-suit-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brooks Brothers or Spier & Mackay more popular in search? In September 2026, Brooks Brothers had more branded searches than Spier & Mackay among men's suit brands worldwide. Brooks Brothers had about 12,100 branded searches, while Spier & Mackay had 3,600. Brooks Brothers made up 9.1% of all men's suit brand searches we track, and Spier & Mackay accounted for 2.7%. ## Cite this page Brandwave. "Brooks Brothers vs Spier & Mackay: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brooks-brothers-vs-spier-and-mackay This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brooks-brothers-vs-spier-and-mackay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.