--- title: "Brooklyn Bedding vs Purple: Which is more popular by branded search?" description: "Which is more popular in search, Brooklyn Bedding or Purple? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brooklyn-bedding-vs-purple-mattress" publisher: "Brandwave" --- # Brooklyn Bedding vs Purple: Which is more popular by branded search? Which is more popular in search, Brooklyn Bedding or Purple? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brooklyn Bedding and Purple - **Competitive set**: Mattress brands - **Market**: Global - **Month measured**: Aug 2026 - **Brooklyn Bedding Share of Search**: 5.7% - **Purple Share of Search**: 32.3% ## Which is more popular in search, Brooklyn Bedding or Purple? - In August 2026, Purple had more branded searches than Brooklyn Bedding among mattress brands worldwide. Purple was estimated to have 347K branded searches compared to Brooklyn Bedding’s 61.4K, and held a 32.3% Share of Search versus Brooklyn Bedding’s 5.7%. - Purple was ahead of Brooklyn Bedding in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Brooklyn Bedding’s estimated Share of Search among mattress brands worldwide moved from 4.6% to 5.7%, and its estimated monthly branded searches moved from 39.8K to 61.4K. - Across the 11 months ending August 2026, Purple’s estimated Share of Search among mattress brands worldwide moved from 32.9% to 32.3%, and its estimated monthly branded searches moved from 283K to 347K. ## How did search popularity change for mattress brands worldwide in August 2026? - In August 2026, Purple gained estimated Share of Search among mattress brands worldwide, from 29.6% to 32.3%. - Estimated monthly branded searches for Brooklyn Bedding worldwide rose 54.1% over 11 measured months, from 39.8K to 61.4K in August 2026. ## Month by month | Month | Brooklyn Bedding estimated searches | Brooklyn Bedding Share of Search | Brooklyn Bedding rank | Purple estimated searches | Purple Share of Search | Purple rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 39.8K | 4.6% | 5 | 283K | 32.9% | 1 | | Nov 2025 | 48.8K | 4% | 5 | 408K | 33.2% | 1 | | Dec 2025 | 41.1K | 4.7% | 5 | 284K | 32.4% | 1 | | Jan 2026 | 48.5K | 5.1% | 5 | 285K | 30% | 1 | | Feb 2026 | 47.1K | 4.3% | 5 | 336K | 30.6% | 2 | | Mar 2026 | 48.5K | 4.6% | 5 | 411K | 39.2% | 1 | | Apr 2026 | 48.5K | 4.8% | 5 | 339K | 33.4% | 1 | | May 2026 | 61.3K | 4.9% | 5 | 410K | 32.7% | 1 | | Jun 2026 | 59.3K | 6.2% | 5 | 287K | 30.1% | 1 | | Jul 2026 | 61.2K | 6.2% | 5 | 292K | 29.6% | 1 | | Aug 2026 | 61.4K | 5.7% | 5 | 347K | 32.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Brooklyn Bedding’s and Purple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brooklyn Bedding**: Measured on the search terms “brooklyn aurora luxe”, “brooklyn bedding”, “brooklyn bedding aurora”, “brooklyn bedding bed”, “brooklyn bedding mattress”, “brooklyn bedding plank”, “brooklyn bedding signature”, “brooklyn bedding spartan”, “brooklyn bedding titan”, “brooklyn signature hybrid”, “brooklynbedding” and “brooklynbedding com”, summed into one figure. - **Purple**: Measured on the search terms “bed purple”, “mattress purple”, “purple com”, “purple harmony”, “purple rejuvenate”, “purple restore”, “purple restore plus” and “purple restore premier”, summed into one figure. - [Brooklyn Bedding profile](/demand/global-en/brands/brooklyn-bedding) - [Purple profile](/demand/global-en/brands/purple-mattress) - [All mattress brands worldwide](/demand/global-en/categories/mattress-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Brooklyn Bedding or Purple? In August 2026, Purple had more branded searches than Brooklyn Bedding among mattress brands worldwide. Purple was estimated to have 347K branded searches compared to Brooklyn Bedding’s 61.4K, and held a 32.3% Share of Search versus Brooklyn Bedding’s 5.7%. ## Cite this page Brandwave. "Brooklyn Bedding vs Purple: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brooklyn-bedding-vs-purple-mattress This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brooklyn-bedding-vs-purple-mattress. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.