--- title: "Brooklinen vs Pottery Barn: Which is searched more?" description: "Is Brooklinen or Pottery Barn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Towel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brooklinen-vs-pottery-barn" publisher: "Brandwave" --- # Brooklinen vs Pottery Barn: Which is searched more? Is Brooklinen or Pottery Barn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Towel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brooklinen and Pottery Barn - **Competitive set**: Towel brands - **Market**: Global - **Month measured**: Sep 2026 - **Brooklinen Share of Search**: 1.5% - **Pottery Barn Share of Search**: 20.9% ## Is Brooklinen or Pottery Barn more popular in search? - In September 2026, Pottery Barn had more branded searches than Brooklinen among towel brands worldwide. Pottery Barn had about 2.2 million branded searches, while Brooklinen had 165,000. Pottery Barn made up 20.9% of all towel brand searches we track, and Brooklinen accounted for 1.5%. - Pottery Barn was ahead of Brooklinen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brooklinen’s share of searches among towel brands worldwide moved from 1.1% to 1.5%, and its estimated monthly branded searches moved from 135K to 165K. - Across the 12 months ending September 2026, Pottery Barn’s share of searches among towel brands worldwide moved from 18.2% to 20.9%, and its estimated monthly branded searches held steady at 2.2M. ## Top towel brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pottery Barn appeared in all five answers. Brooklinen was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Brooklinen was listed before Pottery Barn in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Frontgate | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brooklinen | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Pottery Barn | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Onsen | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Parachute | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ralph Lauren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dunelm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sheridan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Christy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sanderson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bedeck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about towel brands - Asked ChatGPT "Which towel brand should I buy?": 1. Frontgate, 2. Pottery Barn - Asked ChatGPT "What are the best towel brands?": 1. Frontgate, 2. Brooklinen, 3. Pottery Barn, 4. Parachute, 5. Onsen - Asked ChatGPT "What's the best towel brand for everyday bathroom?": 1. Pottery Barn, 2. Frontgate, 3. Onsen - Searched Google, AI Overview "best bath towels": 1. Brooklinen, 2. Frontgate, 3. Onsen, 4. Pottery Barn - Searched Google, AI Overview "best towel brands": 1. Brooklinen, 2. Frontgate, 3. Parachute, 4. Pottery Barn, 5. Onsen Not named in any answer: Ralph Lauren, Dunelm, Sheridan, Christy, Sanderson and Bedeck. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for towel brands worldwide in September 2026? - In September 2026, Pottery Barn gained share of searches among towel brands worldwide, from 19.8% to 20.9%. - Estimated monthly branded searches for Brooklinen worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026. ## Month by month | Month | Brooklinen estimated searches | Brooklinen Share of Search | Brooklinen rank | Pottery Barn estimated searches | Pottery Barn Share of Search | Pottery Barn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 1.1% | 6 | 2.2M | 18.2% | 3 | | Nov 2025 | 246K | 1.6% | 6 | 3.4M | 21.4% | 3 | | Dec 2025 | 165K | 1.2% | 6 | 2.7M | 19.3% | 3 | | Jan 2026 | 135K | 1% | 6 | 2.7M | 21% | 3 | | Feb 2026 | 110K | 1.1% | 6 | 2.2M | 22.7% | 3 | | Mar 2026 | 135K | 1.4% | 5 | 2.2M | 22.6% | 3 | | Apr 2026 | 135K | 1.4% | 7 | 1.8M | 18.9% | 3 | | May 2026 | 165K | 1.7% | 5 | 1.8M | 19.1% | 3 | | Jun 2026 | 135K | 1.4% | 5 | 1.8M | 19.5% | 3 | | Jul 2026 | 135K | 1.5% | 6 | 2.2M | 24.2% | 3 | | Aug 2026 | 135K | 1.2% | 5 | 2.2M | 19.8% | 3 | | Sep 2026 | 165K | 1.5% | 5 | 2.2M | 20.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Brooklinen’s and Pottery Barn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brooklinen**: Measured on the search term “brooklinen”. - **Pottery Barn**: Measured on the search term “pottery barn”. - [Brooklinen profile](/demand/global-en/brands/brooklinen) - [Pottery Barn profile](/demand/global-en/brands/pottery-barn) - [All towel brands worldwide](/demand/global-en/categories/towel-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brooklinen or Pottery Barn more popular in search? In September 2026, Pottery Barn had more branded searches than Brooklinen among towel brands worldwide. Pottery Barn had about 2.2 million branded searches, while Brooklinen had 165,000. Pottery Barn made up 20.9% of all towel brand searches we track, and Brooklinen accounted for 1.5%. ## Cite this page Brandwave. "Brooklinen vs Pottery Barn: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brooklinen-vs-pottery-barn This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brooklinen-vs-pottery-barn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.