--- title: "Brooklinen vs Mulberry Park Silks: Which is searched more?" description: "Is Brooklinen or Mulberry Park Silks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Silk pillowcase brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brooklinen-vs-mulberry-park-silks" publisher: "Brandwave" --- # Brooklinen vs Mulberry Park Silks: Which is searched more? Is Brooklinen or Mulberry Park Silks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Silk pillowcase brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brooklinen and Mulberry Park Silks - **Competitive set**: Silk pillowcase brands - **Market**: Global - **Month measured**: Sep 2026 - **Brooklinen Share of Search**: 0.6% - **Mulberry Park Silks Share of Search**: 1.5% ## Is Brooklinen or Mulberry Park Silks more popular in search? - In September 2026, Mulberry Park Silks had more branded searches than Brooklinen among silk pillowcase brands worldwide. Mulberry Park Silks had about 1,000 branded searches, while Brooklinen had 390. Mulberry Park Silks made up 1.5% of all silk pillowcase brand searches we track, and Brooklinen accounted for 0.6%. - The lead changed hands 4 times in the 12 months ending September 2026: Brooklinen took it in November 2025, Mulberry Park Silks took it in January 2026, Brooklinen took it in February 2026, Mulberry Park Silks took it in March 2026. - Across the 12 months ending September 2026, Brooklinen’s share of searches among silk pillowcase brands worldwide moved from 0.76% to 0.6%, and its estimated monthly branded searches moved from 590 to 390. - Across the 12 months ending September 2026, Mulberry Park Silks’ share of searches among silk pillowcase brands worldwide moved from 1.3% to 1.5%, and its estimated monthly branded searches held steady at 1K. ## Top silk pillowcase brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brooklinen was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mulberry Park Silks was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brooklinen and Mulberry Park Silks were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fishers Finery | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Quince | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Slip | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Blissy | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Brooklinen | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | LilySilk | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mulberry Park Silks | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Kitsch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ZimaSilk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Alaska Bear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about silk pillowcase brands - Asked ChatGPT "Which silk pillowcase brand should I buy?": 1. Fishers Finery, 2. Quince, 3. Blissy - Asked ChatGPT "What are the best silk pillowcase brands?": 1. Slip, 2. Fishers Finery, 3. Quince, 4. Blissy, 5. LilySilk, 6. Mulberry Park Silks - Asked ChatGPT "What's the best silk pillowcase brand for hair and skin?": 1. Fishers Finery, 2. Blissy, 3. Slip - Searched Google, AI Overview "silk pillowcase": 1. Quince, 2. Fishers Finery, 3. Brooklinen, 4. Slip, 5. Blissy - Searched Google, AI Overview "best silk pillowcase": 1. Slip, 2. Quince, 3. Blissy, 4. Fishers Finery Not named in any answer: Kitsch, ZimaSilk and Alaska Bear. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for silk pillowcase brands worldwide in September 2026? - Estimated monthly branded searches for Brooklinen worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026. ## Month by month | Month | Brooklinen estimated searches | Brooklinen Share of Search | Brooklinen rank | Mulberry Park Silks estimated searches | Mulberry Park Silks Share of Search | Mulberry Park Silks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 0.76% | 9 | 1K | 1.3% | 7 | | Nov 2025 | 1.9K | 1.2% | 6 | 1.6K | 0.99% | 8 | | Dec 2025 | 2.4K | 1.3% | 7 | 2.4K | 1.3% | 8 | | Jan 2026 | 1K | 1.1% | 9 | 1.6K | 1.8% | 6 | | Feb 2026 | 1.9K | 2.5% | 6 | 1K | 1.3% | 7 | | Mar 2026 | 590 | 0.78% | 9 | 1.6K | 2.1% | 6 | | Apr 2026 | 480 | 0.74% | 9 | 1.3K | 2% | 6 | | May 2026 | 590 | 0.83% | 9 | 1.3K | 1.8% | 6 | | Jun 2026 | 590 | 0.88% | 9 | 1K | 1.5% | 6 | | Jul 2026 | 720 | 0.85% | 9 | 1K | 1.2% | 6 | | Aug 2026 | 480 | 0.62% | 9 | 1.3K | 1.7% | 6 | | Sep 2026 | 390 | 0.6% | 9 | 1K | 1.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Brooklinen’s and Mulberry Park Silks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brooklinen**: Measured on the search term “brooklinen silk pillowcase”. - **Mulberry Park Silks**: Measured on the search term “mulberry park silks”. - [Brooklinen profile](/demand/global-en/brands/brooklinen) - [Mulberry Park Silks profile](/demand/global-en/brands/mulberry-park-silks) - [All silk pillowcase brands worldwide](/demand/global-en/categories/silk-pillowcases): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brooklinen or Mulberry Park Silks more popular in search? In September 2026, Mulberry Park Silks had more branded searches than Brooklinen among silk pillowcase brands worldwide. Mulberry Park Silks had about 1,000 branded searches, while Brooklinen had 390. Mulberry Park Silks made up 1.5% of all silk pillowcase brand searches we track, and Brooklinen accounted for 0.6%. ## Cite this page Brandwave. "Brooklinen vs Mulberry Park Silks: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brooklinen-vs-mulberry-park-silks This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brooklinen-vs-mulberry-park-silks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.