---
title: "Broil King vs Traeger: Which is searched more?"
description: "Which is more popular in search, Broil King or Traeger? Compare estimated monthly branded-search demand and Share of Search inside the Bbq accessories set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/broil-king-vs-traeger"
publisher: "Brandwave"
---

# Broil King vs Traeger: Which is searched more?

Which is more popular in search, Broil King or Traeger? Compare estimated monthly branded-search demand and Share of Search inside the Bbq accessories set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Broil King and Traeger
- **Competitive set**: Bbq accessories
- **Market**: Global
- **Month measured**: Aug 2026
- **Broil King Share of Search**: 3.8%
- **Traeger Share of Search**: 6.4%

## Which is more popular in search, Broil King or Traeger?

- In August 2026, Traeger had more branded searches than Broil King among bbq accessories worldwide. Traeger was estimated to have 110K branded searches compared to Broil King’s 66.2K, and held a 6.4% Share of Search versus Broil King’s 3.8%.
- The lead changed hands 2 times in the 11 months ending August 2026: Broil King took it in March 2026, Traeger took it in May 2026.
- Across the 11 months ending August 2026, Broil King’s estimated Share of Search among bbq accessories worldwide moved from 1.7% to 3.8%, and its estimated monthly branded searches moved from 36.2K to 66.2K.
- Across the 11 months ending August 2026, Traeger’s estimated Share of Search among bbq accessories worldwide moved from 4.1% to 6.4%, and its estimated monthly branded searches moved from 90.5K to 110K.

## How did search popularity change for bbq accessories worldwide in August 2026?

- In August 2026, Broil King lost estimated Share of Search among bbq accessories worldwide, from 4.5% to 3.8%.
- In August 2026, Traeger rose from 4th to 3rd among bbq accessories worldwide.

## Month by month

| Month | Broil King estimated searches | Broil King Share of Search | Broil King rank | Traeger estimated searches | Traeger Share of Search | Traeger rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 36.2K | 1.7% | 6 | 90.5K | 4.1% | 3 |
| Nov 2025 | 44.4K | 2.2% | 6 | 165K | 8.2% | 2 |
| Dec 2025 | 36.2K | 1.8% | 6 | 165K | 8.3% | 2 |
| Jan 2026 | 36.2K | 1.9% | 6 | 110K | 5.9% | 2 |
| Feb 2026 | 44.4K | 2.4% | 6 | 90.5K | 4.9% | 3 |
| Mar 2026 | 121K | 5.9% | 3 | 110K | 5.4% | 4 |
| Apr 2026 | 148K | 7.6% | 4 | 135K | 6.9% | 5 |
| May 2026 | 148K | 6.3% | 5 | 165K | 7% | 4 |
| Jun 2026 | 121K | 6.3% | 5 | 165K | 8.6% | 3 |
| Jul 2026 | 81K | 4.5% | 6 | 110K | 6.1% | 4 |
| Aug 2026 | 66.2K | 3.8% | 6 | 110K | 6.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Broil King’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Broil King**: Measured on the search terms “broil king” and “broilking”, summed into one figure.
- **Traeger**: Measured on the search term “traeger”.

- [Broil King profile](/demand/global-en/brands/broil-king)
- [Traeger profile](/demand/global-en/brands/traeger)
- [All bbq accessories worldwide](/demand/global-en/categories/bbq-accessories): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Broil King or Traeger?

In August 2026, Traeger had more branded searches than Broil King among bbq accessories worldwide. Traeger was estimated to have 110K branded searches compared to Broil King’s 66.2K, and held a 6.4% Share of Search versus Broil King’s 3.8%.

## Cite this page

Brandwave. "Broil King vs Traeger: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/broil-king-vs-traeger

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/broil-king-vs-traeger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.