--- title: "Broil King vs Matador: Which is more popular?" description: "Is Broil King or Matador more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/broil-king-vs-matador" publisher: "Brandwave" --- # Broil King vs Matador: Which is more popular? Is Broil King or Matador more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Broil King and Matador - **Competitive set**: BBQ brands - **Market**: Global - **Month measured**: Oct 2026 - **Broil King Share of Search**: 1% - **Matador Share of Search**: 2.3% ## Is Broil King or Matador more popular in search? - In October 2026, Matador had more branded searches than Broil King among BBQ brands worldwide. Matador had about 17,700 branded searches, while Broil King had 8,000. Matador made up 2.3% of all BBQ brand searches we track, and Broil King accounted for 1%. - The lead changed hands 2 times in the 12 months ending October 2026: Broil King took it in February 2026, Matador took it in September 2026. - Across the 12 months ending October 2026, Broil King’s share of searches among BBQ brands worldwide moved from 0.99% to 1%, and its estimated monthly branded searches moved from 9K to 8K. - Across the 12 months ending October 2026, Matador’s share of searches among BBQ brands worldwide moved from 1.4% to 2.3%, and its estimated monthly branded searches moved from 12.8K to 17.7K. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Broil King nor Matador showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Napoleon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Char-Broil | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Traeger | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Big Green Egg | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Blackstone | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Z Grills | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Matador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Broil King | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ brand should I buy?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Char-Broil - Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Traeger, 3. Big Green Egg, 4. Napoleon, 5. Blackstone - Asked ChatGPT "What's the best BBQ brand for everyday grilling?": 1. Weber, 2. Napoleon, 3. Char-Broil, 4. Traeger - Searched Google, AI Overview "bbq brands": 1. Weber, 2. Char-Broil, 3. Napoleon, 4. Blackstone, 5. Big Green Egg, 6. Traeger - Searched Google, AI Overview "gas grill brand": 1. Weber, 2. Char-Broil, 3. Napoleon Not named in any answer: Z Grills, Matador, Beefeater and Broil King. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for BBQ brands worldwide in October 2026? - In October 2026, Matador overtook Beefeater to rank 8th among BBQ brands worldwide, with 2.3% of the searches. - Broil King’s share of searches among BBQ brands worldwide has lost ground for 3 months in a row, from 1.7% to 1% in October 2026. ## How has branded search for Broil King and Matador changed worldwide over the last 12 months? | Month | Broil King estimated searches | Broil King Share of Search | Broil King rank | Matador estimated searches | Matador Share of Search | Matador rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 9K | 0.99% | 10 | 12.8K | 1.4% | 9 | | Dec 2025 | 7.3K | 0.76% | 10 | 15K | 1.6% | 8 | | Jan 2026 | 9K | 1.3% | 10 | 11K | 1.6% | 8 | | Feb 2026 | 11K | 1.8% | 8 | 6.8K | 1.1% | 10 | | Mar 2026 | 24.7K | 2.6% | 8 | 9K | 0.93% | 10 | | Apr 2026 | 30.2K | 2.2% | 8 | 9K | 0.67% | 10 | | May 2026 | 36.2K | 2% | 8 | 8.3K | 0.47% | 10 | | Jun 2026 | 24.2K | 1.5% | 8 | 8K | 0.5% | 10 | | Jul 2026 | 22K | 1.7% | 8 | 9K | 0.69% | 10 | | Aug 2026 | 16.5K | 1.6% | 8 | 9.5K | 0.89% | 10 | | Sep 2026 | 9.8K | 1.1% | 10 | 12.8K | 1.5% | 9 | | Oct 2026 | 8K | 1% | 10 | 17.7K | 2.3% | 8 | ## How are Broil King’s and Matador’s branded searches counted? Brandwave collects information about searches that people make online using Broil King’s and Matador’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Broil King**: Measured on the search terms “broil king bbq” and “broil king grill”, summed into one figure. - **Matador**: Measured on the search terms “matador bbq” and “matador grill”, summed into one figure. - [Broil King profile](/demand/global-en/brands/broil-king) - [Matador profile](/demand/global-en/brands/matador) - [All BBQ brands worldwide](/demand/global-en/categories/bbq-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Broil King or Matador more popular in search? In October 2026, Matador had more branded searches than Broil King among BBQ brands worldwide. Matador had about 17,700 branded searches, while Broil King had 8,000. Matador made up 2.3% of all BBQ brand searches we track, and Broil King accounted for 1%. ## Cite this page Brandwave. "Broil King vs Matador: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/broil-king-vs-matador This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/broil-king-vs-matador. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.