--- title: "Broil King vs KitchenAid: Which is searched more?" description: "Is Broil King or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas grill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/broil-king-vs-kitchenaid" publisher: "Brandwave" --- # Broil King vs KitchenAid: Which is searched more? Is Broil King or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gas grill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Broil King and KitchenAid - **Competitive set**: Gas grill brands - **Market**: Global - **Month measured**: Sep 2026 - **Broil King Share of Search**: 1.1% - **KitchenAid Share of Search**: 43.6% ## Is Broil King or KitchenAid more popular in search? - In September 2026, KitchenAid had more branded searches than Broil King among gas grill brands worldwide. KitchenAid had about 884,000 branded searches, while Broil King had 22,200. KitchenAid made up 43.6% of all gas grill brand searches we track, and Broil King accounted for 1.1%. - KitchenAid was ahead of Broil King in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Broil King’s share of searches among gas grill brands worldwide moved from 0.75% to 1.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, KitchenAid’s share of searches among gas grill brands worldwide moved from 54% to 43.6%, and its estimated monthly branded searches moved from 1.3M to 884K. ## Top gas grill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Broil King was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Napoleon | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Broil King | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Monument Grills | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Char-Broil | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Blaze | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Coleman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Traeger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gas grill brands - Asked ChatGPT "Which gas grill brand should I buy?": 1. Weber, 2. Napoleon, 3. Broil King, 4. Monument Grills - Asked ChatGPT "What are the best gas grill brands?": 1. Weber, 2. Napoleon, 3. Broil King, 4. Blaze, 5. Char-Broil, 6. Monument Grills - Asked ChatGPT "What's the best gas grill brand for outdoor cooking?": 1. Weber, 2. Napoleon, 3. Broil King, 4. Monument Grills, 5. Blaze, 6. Char-Broil - Searched Google, AI Overview "gas grill brands": 1. Weber, 2. Char-Broil, 3. Napoleon, 4. Monument Grills - Searched Google, AI Overview "best gas grill": 1. Weber, 2. Monument Grills Not named in any answer: KitchenAid, Coleman and Traeger. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for gas grill brands worldwide in September 2026? - In September 2026, KitchenAid overtook Weber to become the leader among gas grill brands worldwide, with 43.6% of the searches. - Broil King’s share of searches among gas grill brands worldwide has lost ground for 3 months in a row, from 2.1% to 1.1% in September 2026. ## Month by month | Month | Broil King estimated searches | Broil King Share of Search | Broil King rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 0.75% | 7 | 1.3M | 54% | 1 | | Nov 2025 | 22.2K | 0.67% | 6 | 2M | 59.9% | 1 | | Dec 2025 | 18.1K | 0.56% | 7 | 2M | 61.2% | 1 | | Jan 2026 | 18.1K | 0.75% | 6 | 1.3M | 54.1% | 1 | | Feb 2026 | 22.2K | 1% | 6 | 1.1M | 49.6% | 1 | | Mar 2026 | 60.5K | 2.2% | 6 | 1.1M | 38.7% | 1 | | Apr 2026 | 74K | 2.2% | 6 | 1.1M | 31.8% | 2 | | May 2026 | 74K | 2.2% | 6 | 884K | 25.7% | 2 | | Jun 2026 | 60.5K | 2.1% | 6 | 873K | 30.6% | 2 | | Jul 2026 | 40.5K | 1.6% | 6 | 873K | 33.5% | 2 | | Aug 2026 | 33.1K | 1.4% | 6 | 884K | 36.8% | 2 | | Sep 2026 | 22.2K | 1.1% | 6 | 884K | 43.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Broil King’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Broil King**: Measured on the search term “broilking”. - **KitchenAid**: Measured on the search terms “kitchenaid” and “kitchenaid artisan”, summed into one figure. - [Broil King profile](/demand/global-en/brands/broil-king) - [KitchenAid profile](/demand/global-en/brands/kitchenaid) - [All gas grill brands worldwide](/demand/global-en/categories/gas-grill-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Broil King or KitchenAid more popular in search? In September 2026, KitchenAid had more branded searches than Broil King among gas grill brands worldwide. KitchenAid had about 884,000 branded searches, while Broil King had 22,200. KitchenAid made up 43.6% of all gas grill brand searches we track, and Broil King accounted for 1.1%. ## Cite this page Brandwave. "Broil King vs KitchenAid: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/broil-king-vs-kitchenaid This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/broil-king-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.