--- title: "Broil King vs Emile Henry: Which is searched more?" description: "Is Broil King or Emile Henry more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pizza stone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/broil-king-vs-emile-henry" publisher: "Brandwave" --- # Broil King vs Emile Henry: Which is searched more? Is Broil King or Emile Henry more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pizza stone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Broil King and Emile Henry - **Competitive set**: Pizza stone brands - **Market**: Global - **Month measured**: Sep 2026 - **Broil King Share of Search**: 3.4% - **Emile Henry Share of Search**: 3.4% ## Is Broil King or Emile Henry more popular in search? - In September 2026, Broil King and Emile Henry were level in searches among pizza stone brands worldwide, with an estimated 22.2K branded searches each, at 3.4% of the total each. - The lead changed hands once in the 12 months ending September 2026: Broil King took it in March 2026. - Across the 12 months ending September 2026, Broil King’s share of searches among pizza stone brands worldwide moved from 2.8% to 3.4%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Emile Henry’s share of searches among pizza stone brands worldwide moved from 4.1% to 3.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top pizza stone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Emile Henry was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Broil King did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Breville | 0 of 3 | 0 of 2 | 0 of 5 | | Cuisinart | 0 of 3 | 0 of 2 | 0 of 5 | | All-Clad | 0 of 3 | 0 of 2 | 0 of 5 | | Big Green Egg | 0 of 3 | 0 of 2 | 0 of 5 | | Kamado Joe | 0 of 3 | 0 of 2 | 0 of 5 | | Broil King | 0 of 3 | 0 of 2 | 0 of 5 | | Emile Henry | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about pizza stone brands - Asked ChatGPT "Which pizza stone brand should I buy?": 1. Emile Henry - Asked ChatGPT "What are the best pizza stone brands?": 1. Emile Henry - Asked ChatGPT "What's the best pizza stone brand for crispy home baking?": named none of the brands we track - Searched Google, AI Overview "cordierite pizza stone": named none of the brands we track - Searched Google, AI Overview "pizza stone for oven": named none of the brands we track Not named in any answer: Breville, Cuisinart, All-Clad, Big Green Egg, Kamado Joe and Broil King. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pizza stone brands worldwide in September 2026? - In September 2026, Broil King lost share of searches among pizza stone brands worldwide, from 4.6% to 3.4%. - Estimated monthly branded searches for Emile Henry worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | Broil King estimated searches | Broil King Share of Search | Broil King rank | Emile Henry estimated searches | Emile Henry Share of Search | Emile Henry rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 2.8% | 7 | 27.1K | 4.1% | 6 | | Nov 2025 | 22.2K | 2.1% | 7 | 40.5K | 3.9% | 6 | | Dec 2025 | 18.1K | 1.8% | 7 | 40.5K | 4% | 6 | | Jan 2026 | 18.1K | 2.4% | 7 | 33.1K | 4.3% | 6 | | Feb 2026 | 22.2K | 3.6% | 7 | 27.1K | 4.3% | 6 | | Mar 2026 | 60.5K | 8.1% | 6 | 27.1K | 3.6% | 7 | | Apr 2026 | 74K | 9.4% | 6 | 27.1K | 3.4% | 7 | | May 2026 | 74K | 8.3% | 6 | 33.1K | 3.7% | 7 | | Jun 2026 | 60.5K | 6.7% | 6 | 27.1K | 3% | 7 | | Jul 2026 | 40.5K | 5.3% | 6 | 27.1K | 3.5% | 7 | | Aug 2026 | 33.1K | 4.6% | 6 | 22.2K | 3.1% | 7 | | Sep 2026 | 22.2K | 3.4% | 6 | 22.2K | 3.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Broil King’s and Emile Henry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Broil King**: Measured on the search term “broilking”. - **Emile Henry**: Measured on the search term “emile henry”. - [Broil King profile](/demand/global-en/brands/broil-king) - [Emile Henry profile](/demand/global-en/brands/emile-henry) - [All pizza stone brands worldwide](/demand/global-en/categories/pizza-stone-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Broil King or Emile Henry more popular in search? In September 2026, Broil King and Emile Henry were level in searches among pizza stone brands worldwide, with an estimated 22.2K branded searches each, at 3.4% of the total each. ## Cite this page Brandwave. "Broil King vs Emile Henry: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/broil-king-vs-emile-henry This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/broil-king-vs-emile-henry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.