--- title: "Broadstreet vs Xandr: Which is searched more?" description: "Is Broadstreet or Xandr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ad server platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/broadstreet-ads-vs-xandr" publisher: "Brandwave" --- # Broadstreet vs Xandr: Which is searched more? Is Broadstreet or Xandr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ad server platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Broadstreet and Xandr - **Competitive set**: Ad server platforms - **Market**: Global - **Month measured**: Sep 2026 - **Broadstreet Share of Search**: 0.12% - **Xandr Share of Search**: 1.1% ## Is Broadstreet or Xandr more popular in search? - In September 2026, Xandr had more branded searches than Broadstreet among ad server platforms worldwide. Xandr had about 2,900 branded searches, while Broadstreet had 340. Xandr made up 1.1% of all ad server platform searches we track, and Broadstreet accounted for 0.12%. - Xandr was ahead of Broadstreet in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Broadstreet’s share of searches among ad server platforms worldwide moved from 0.16% to 0.12%, and its estimated monthly branded searches moved from 350 to 340. - Across the 12 months ending September 2026, Xandr’s share of searches among ad server platforms worldwide moved from 2.4% to 1.1%, and its estimated monthly branded searches moved from 5.4K to 2.9K. ## Top ad server platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Broadstreet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Xandr did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Ad Manager | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kevel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | AdButler | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Revive Adserver | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Broadstreet | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | OpenX | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Amazon Ads | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Xandr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sizmek | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ad server platforms - Asked ChatGPT "Which ad server platform should I use?": 1. Google Ad Manager, 2. Kevel, 3. AdButler, 4. Revive Adserver - Asked ChatGPT "What are the best ad server platforms?": 1. Google Ad Manager, 2. Kevel, 3. AdButler, 4. Broadstreet, 5. Revive Adserver - Asked ChatGPT "What's the best ad server platform for publishing ad inventory?": 1. Google Ad Manager, 2. Kevel, 3. Broadstreet, 4. Revive Adserver - Searched Google, AI Overview "ad server platforms": 1. Google Ad Manager, 2. Kevel, 3. AdButler, 4. OpenX, 5. Revive Adserver - Searched Google, AI Overview "publisher ad server": 1. Google Ad Manager, 2. Kevel, 3. AdButler, 4. OpenX Not named in any answer: Amazon Ads, Xandr and Sizmek. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ad server platforms worldwide in September 2026? - Estimated monthly branded searches for Xandr worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026. ## Month by month | Month | Broadstreet estimated searches | Broadstreet Share of Search | Broadstreet rank | Xandr estimated searches | Xandr Share of Search | Xandr rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 350 | 0.16% | 9 | 5.4K | 2.4% | 4 | | Nov 2025 | 280 | 0.13% | 9 | 4.4K | 2% | 4 | | Dec 2025 | 220 | 0.1% | 9 | 4.4K | 2% | 4 | | Jan 2026 | 280 | 0.14% | 9 | 4.4K | 2.1% | 5 | | Feb 2026 | 280 | 0.14% | 9 | 4.4K | 2.2% | 4 | | Mar 2026 | 280 | 0.11% | 9 | 4.4K | 1.8% | 5 | | Apr 2026 | 280 | 0.12% | 9 | 3.6K | 1.6% | 5 | | May 2026 | 270 | 0.12% | 9 | 3.6K | 1.6% | 5 | | Jun 2026 | 270 | 0.12% | 9 | 3.6K | 1.6% | 5 | | Jul 2026 | 330 | 0.14% | 9 | 2.9K | 1.3% | 5 | | Aug 2026 | 340 | 0.15% | 9 | 2.9K | 1.3% | 5 | | Sep 2026 | 340 | 0.12% | 9 | 2.9K | 1.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Broadstreet’s and Xandr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Broadstreet**: Measured on the search terms “broadstreet ad server” and “broadstreet ads”, summed into one figure. - **Xandr**: Measured on the search term “xandr”. - [Broadstreet profile](/demand/global-en/brands/broadstreet-ads) - [Xandr profile](/demand/global-en/brands/xandr) - [All ad server platforms worldwide](/demand/global-en/categories/ad-server-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Broadstreet or Xandr more popular in search? In September 2026, Xandr had more branded searches than Broadstreet among ad server platforms worldwide. Xandr had about 2,900 branded searches, while Broadstreet had 340. Xandr made up 1.1% of all ad server platform searches we track, and Broadstreet accounted for 0.12%. ## Cite this page Brandwave. "Broadstreet vs Xandr: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/broadstreet-ads-vs-xandr This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/broadstreet-ads-vs-xandr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.