---
title: "British Airways vs Singapore Airlines: Which is more popular by branded search?"
description: "Which is more popular in search, British Airways or Singapore Airlines? Compare estimated monthly branded-search demand and Share of Search inside the Airline brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/british-airways-vs-singapore-airlines"
publisher: "Brandwave"
---

# British Airways vs Singapore Airlines: Which is more popular by branded search?

Which is more popular in search, British Airways or Singapore Airlines? Compare estimated monthly branded-search demand and Share of Search inside the Airline brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: British Airways and Singapore Airlines
- **Competitive set**: Airline brands
- **Market**: Global
- **Month measured**: Aug 2026
- **British Airways Share of Search**: 25.3%
- **Singapore Airlines Share of Search**: 13.9%

## Which is more popular in search, British Airways or Singapore Airlines?

- In August 2026, British Airways had more branded searches than Singapore Airlines among airline brands worldwide. British Airways was estimated to have 4.1M branded searches compared to Singapore Airlines’ 2.2M, and held a 25.3% Share of Search versus Singapore Airlines’ 13.9%.
- British Airways was ahead of Singapore Airlines in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, British Airways’ estimated Share of Search among airline brands worldwide moved from 22.8% to 25.3%, and its estimated monthly branded searches held steady at 4.1M.
- Across the 11 months ending August 2026, Singapore Airlines’ estimated Share of Search among airline brands worldwide moved from 12.5% to 13.9%, and its estimated monthly branded searches held steady at 2.2M.

## How did search popularity change for airline brands worldwide in August 2026?

- In August 2026, British Airways gained estimated Share of Search among airline brands worldwide, from 24.7% to 25.3%.

## Month by month

| Month | British Airways estimated searches | British Airways Share of Search | British Airways rank | Singapore Airlines estimated searches | Singapore Airlines Share of Search | Singapore Airlines rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 22.8% | 2 | 2.2M | 12.5% | 4 |
| Nov 2025 | 3.4M | 19.6% | 3 | 2.2M | 13.1% | 4 |
| Dec 2025 | 3.4M | 21.7% | 3 | 1.8M | 11.9% | 4 |
| Jan 2026 | 5M | 24.7% | 1 | 2.7M | 13.5% | 4 |
| Feb 2026 | 4.1M | 23% | 2 | 2.2M | 12.6% | 4 |
| Mar 2026 | 5M | 18.2% | 3 | 3.4M | 12.2% | 4 |
| Apr 2026 | 4.1M | 23.4% | 2 | 2.2M | 12.8% | 4 |
| May 2026 | 4.1M | 25.9% | 1 | 2.2M | 14.2% | 4 |
| Jun 2026 | 4.1M | 24.7% | 1 | 2.2M | 13.5% | 4 |
| Jul 2026 | 4.1M | 24.7% | 1 | 2.2M | 13.5% | 4 |
| Aug 2026 | 4.1M | 25.3% | 1 | 2.2M | 13.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using British Airways’ and Singapore Airlines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **British Airways**: Measured on the search term “british airways”.
- **Singapore Airlines**: Measured on the search term “singapore airlines”.

- [British Airways profile](/demand/global-en/brands/british-airways)
- [Singapore Airlines profile](/demand/global-en/brands/singapore-airlines)
- [All airline brands worldwide](/demand/global-en/categories/airline-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, British Airways or Singapore Airlines?

In August 2026, British Airways had more branded searches than Singapore Airlines among airline brands worldwide. British Airways was estimated to have 4.1M branded searches compared to Singapore Airlines’ 2.2M, and held a 25.3% Share of Search versus Singapore Airlines’ 13.9%.

## Cite this page

Brandwave. "British Airways vs Singapore Airlines: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/british-airways-vs-singapore-airlines

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/british-airways-vs-singapore-airlines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.