---
title: "Brita vs PUR: Which is more popular by branded search?"
description: "Which is more popular in search, Brita or PUR? Compare estimated monthly branded-search demand and Share of Search inside the Water filter pitcher brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brita-vs-pur-water"
publisher: "Brandwave"
---

# Brita vs PUR: Which is more popular by branded search?

Which is more popular in search, Brita or PUR? Compare estimated monthly branded-search demand and Share of Search inside the Water filter pitcher brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brita and PUR
- **Competitive set**: Water filter pitcher brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Brita Share of Search**: 64.1%
- **PUR Share of Search**: 4.7%

## Which is more popular in search, Brita or PUR?

- In August 2026, Brita had more branded searches than PUR among water filter pitcher brands worldwide. Brita was estimated to have 567K branded searches compared to PUR’s 41.9K, and held a 64.1% Share of Search versus PUR’s 4.7%.
- Brita was ahead of PUR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brita’s estimated Share of Search among water filter pitcher brands worldwide moved from 62.6% to 64.1%, and its estimated monthly branded searches moved from 446K to 567K.
- Across the 11 months ending August 2026, PUR’s estimated Share of Search among water filter pitcher brands worldwide moved from 4.9% to 4.7%, and its estimated monthly branded searches moved from 35.1K to 41.9K.

## How did search popularity change for water filter pitcher brands worldwide in August 2026?

- In August 2026, Brita gained estimated Share of Search among water filter pitcher brands worldwide, from 61.8% to 64.1%.
- In August 2026, PUR rose from 5th to 4th among water filter pitcher brands worldwide.

## Month by month

| Month | Brita estimated searches | Brita Share of Search | Brita rank | PUR estimated searches | PUR Share of Search | PUR rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 446K | 62.6% | 1 | 35.1K | 4.9% | 4 |
| Nov 2025 | 445K | 62% | 1 | 34.1K | 4.8% | 4 |
| Dec 2025 | 454K | 62.5% | 1 | 28.6K | 3.9% | 5 |
| Jan 2026 | 496K | 62.9% | 1 | 35.3K | 4.5% | 4 |
| Feb 2026 | 392K | 60.8% | 1 | 36.5K | 5.7% | 5 |
| Mar 2026 | 449K | 51.6% | 1 | 34.9K | 4% | 5 |
| Apr 2026 | 440K | 59.1% | 1 | 28.7K | 3.9% | 5 |
| May 2026 | 454K | 59.7% | 1 | 34.8K | 4.6% | 5 |
| Jun 2026 | 486K | 62.9% | 1 | 34K | 4.4% | 5 |
| Jul 2026 | 508K | 61.8% | 1 | 40.3K | 4.9% | 5 |
| Aug 2026 | 567K | 64.1% | 1 | 41.9K | 4.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brita’s and PUR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brita**: Measured on the search terms “brita”, “brita com”, “brita denali”, “brita elite”, “brita pitcher”, “brita water filter”, “brita water filter pitcher”, “brita water pitcher”, “water filter brita” and “water filter pitcher brita”, summed into one figure.
- **PUR**: Measured on the search terms “pitcher pur”, “pur com”, “pur water filter”, “pur water filter pitcher” and “pur water pitcher”, summed into one figure.

- [Brita profile](/demand/global-en/brands/brita)
- [PUR profile](/demand/global-en/brands/pur-water)
- [All water filter pitcher brands worldwide](/demand/global-en/categories/water-filter-pitcher-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brita or PUR?

In August 2026, Brita had more branded searches than PUR among water filter pitcher brands worldwide. Brita was estimated to have 567K branded searches compared to PUR’s 41.9K, and held a 64.1% Share of Search versus PUR’s 4.7%.

## Cite this page

Brandwave. "Brita vs PUR: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brita-vs-pur-water

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brita-vs-pur-water. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.