--- title: "Briogeo vs OGX: Which is searched more?" description: "Is Briogeo or OGX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/briogeo-vs-ogx" publisher: "Brandwave" --- # Briogeo vs OGX: Which is searched more? Is Briogeo or OGX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Briogeo and OGX - **Competitive set**: Hair oil brands - **Market**: Global - **Month measured**: Sep 2026 - **Briogeo Share of Search**: 0.26% - **OGX Share of Search**: 3.7% ## Is Briogeo or OGX more popular in search? - In September 2026, OGX had more branded searches than Briogeo among hair oil brands worldwide. OGX had about 22,200 branded searches, while Briogeo had 1,600. OGX made up 3.7% of all hair oil brand searches we track, and Briogeo accounted for 0.26%. - OGX was ahead of Briogeo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Briogeo’s share of searches among hair oil brands worldwide moved from 0.33% to 0.26%, and its estimated monthly branded searches moved from 2.4K to 1.6K. - Across the 12 months ending September 2026, OGX’s share of searches among hair oil brands worldwide moved from 3.1% to 3.7%, and its estimated monthly branded searches held steady at 22.2K. ## Top hair oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Briogeo nor OGX showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moroccanoil | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mielle | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Olaplex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Verb | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Gisou | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OGX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OUAI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amika | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JVN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair oil brands - Asked ChatGPT "Which hair oil brand should I buy?": 1. Mielle, 2. Moroccanoil - Asked ChatGPT "What are the best hair oil brands?": 1. Mielle, 2. Moroccanoil, 3. Olaplex, 4. Kérastase, 5. Verb - Asked ChatGPT "What's the best hair oil brand for frizzy hair?": 1. Moroccanoil, 2. Olaplex - Searched Google, AI Overview "hair oil": 1. Moroccanoil, 2. Mielle - Searched Google, AI Overview "best hair oil": 1. Olaplex, 2. Moroccanoil, 3. Mielle Not named in any answer: Gisou, OGX, OUAI, Amika, Briogeo and JVN. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for hair oil brands worldwide in September 2026? - In September 2026, Verb overtook OGX to rank 5th among hair oil brands worldwide, with 5.5% of the searches. - In September 2026, OGX lost share of searches among hair oil brands worldwide, from 4.6% to 3.7%. - Estimated monthly branded searches for Briogeo worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. ## Month by month | Month | Briogeo estimated searches | Briogeo Share of Search | Briogeo rank | OGX estimated searches | OGX Share of Search | OGX rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.33% | 9 | 22.2K | 3.1% | 7 | | Nov 2025 | 2.4K | 0.26% | 9 | 22.2K | 2.4% | 7 | | Dec 2025 | 2.4K | 0.27% | 9 | 22.2K | 2.5% | 7 | | Jan 2026 | 2.4K | 0.32% | 9 | 27.1K | 3.7% | 6 | | Feb 2026 | 1.9K | 0.31% | 9 | 27.1K | 4.5% | 5 | | Mar 2026 | 1.9K | 0.27% | 10 | 33.1K | 4.6% | 5 | | Apr 2026 | 1.6K | 0.25% | 10 | 33.1K | 5.3% | 5 | | May 2026 | 1.6K | 0.2% | 10 | 33.1K | 4.2% | 5 | | Jun 2026 | 1.6K | 0.26% | 10 | 33.1K | 5.3% | 5 | | Jul 2026 | 1.6K | 0.24% | 10 | 40.5K | 6.1% | 4 | | Aug 2026 | 1.6K | 0.22% | 10 | 33.1K | 4.6% | 5 | | Sep 2026 | 1.6K | 0.26% | 10 | 22.2K | 3.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Briogeo’s and OGX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Briogeo**: Measured on the search term “briogeo oil”. - **OGX**: Measured on the search term “ogx argan oil”. - [Briogeo profile](/demand/global-en/brands/briogeo) - [OGX profile](/demand/global-en/brands/ogx) - [All hair oil brands worldwide](/demand/global-en/categories/hair-oil-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Briogeo or OGX more popular in search? In September 2026, OGX had more branded searches than Briogeo among hair oil brands worldwide. OGX had about 22,200 branded searches, while Briogeo had 1,600. OGX made up 3.7% of all hair oil brand searches we track, and Briogeo accounted for 0.26%. ## Cite this page Brandwave. "Briogeo vs OGX: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/briogeo-vs-ogx This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/briogeo-vs-ogx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.