--- title: "Brilliant vs IXL: Which is searched more?" description: "Is Brilliant or IXL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Maths practice platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brilliant-vs-ixl-learning" publisher: "Brandwave" --- # Brilliant vs IXL: Which is searched more? Is Brilliant or IXL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Maths practice platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brilliant and IXL - **Competitive set**: Maths practice platforms - **Market**: Global - **Month measured**: Sep 2026 - **Brilliant Share of Search**: 0.15% - **IXL Share of Search**: 2.5% ## Is Brilliant or IXL more popular in search? - In September 2026, IXL had more branded searches than Brilliant among maths practice platforms worldwide. IXL had about 311,000 branded searches, while Brilliant had 18,100. IXL made up 2.5% of all maths practice platform searches we track, and Brilliant accounted for 0.15%. - IXL was ahead of Brilliant in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brilliant’s share of searches among maths practice platforms worldwide moved from 0.14% to 0.15%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, IXL’s share of searches among maths practice platforms worldwide moved from 2.3% to 2.5%, and its estimated monthly branded searches moved from 300K to 311K. ## Top maths practice platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IXL was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Brilliant was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. IXL was listed before Brilliant in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Khan Academy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | IXL | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Brilliant | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Prodigy | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Math Academy | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Mathletics | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mathseeds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about maths practice platforms - Asked ChatGPT "Which maths practice platform should I use?": 1. Khan Academy, 2. IXL, 3. Brilliant, 4. Math Academy - Asked ChatGPT "What are the best maths practice platforms?": 1. Khan Academy, 2. IXL, 3. Brilliant, 4. Mathletics - Asked ChatGPT "What's the best maths practice platform for kids practice?": 1. Khan Academy, 2. Prodigy, 3. IXL - Searched Google, AI Overview "online maths practice": 1. Khan Academy, 2. IXL - Searched Google, AI Overview "maths learning platform": 1. Khan Academy, 2. Brilliant, 3. Prodigy, 4. Math Academy Not named in any answer: Mathseeds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for maths practice platforms worldwide in September 2026? - In September 2026, IXL gained share of searches among maths practice platforms worldwide, from 1.5% to 2.5%. ## Month by month | Month | Brilliant estimated searches | Brilliant Share of Search | Brilliant rank | IXL estimated searches | IXL Share of Search | IXL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 0.14% | 7 | 300K | 2.3% | 4 | | Nov 2025 | 14.8K | 0.14% | 7 | 245K | 2.2% | 4 | | Dec 2025 | 14.8K | 0.17% | 7 | 165K | 1.9% | 4 | | Jan 2026 | 14.8K | 0.17% | 7 | 226K | 2.6% | 4 | | Feb 2026 | 12.1K | 0.14% | 7 | 226K | 2.5% | 4 | | Mar 2026 | 14.8K | 0.16% | 7 | 245K | 2.6% | 3 | | Apr 2026 | 14.8K | 0.17% | 7 | 226K | 2.6% | 3 | | May 2026 | 14.8K | 0.19% | 7 | 165K | 2.2% | 4 | | Jun 2026 | 14.8K | 0.24% | 7 | 93.6K | 1.5% | 4 | | Jul 2026 | 14.8K | 0.22% | 7 | 71.7K | 1.1% | 4 | | Aug 2026 | 14.8K | 0.15% | 7 | 151K | 1.5% | 3 | | Sep 2026 | 18.1K | 0.15% | 7 | 311K | 2.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Brilliant’s and IXL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brilliant**: Measured on the search terms “brilliant org” and “brilliant.org”, summed into one figure. - **IXL**: Measured on the search terms “ixl learning” and “ixl math”, summed into one figure. - [Brilliant profile](/demand/global-en/brands/brilliant) - [IXL profile](/demand/global-en/brands/ixl-learning) - [All maths practice platforms worldwide](/demand/global-en/categories/maths-practice-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brilliant or IXL more popular in search? In September 2026, IXL had more branded searches than Brilliant among maths practice platforms worldwide. IXL had about 311,000 branded searches, while Brilliant had 18,100. IXL made up 2.5% of all maths practice platform searches we track, and Brilliant accounted for 0.15%. ## Cite this page Brandwave. "Brilliant vs IXL: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brilliant-vs-ixl-learning This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brilliant-vs-ixl-learning. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.