---
title: "Brightwheel vs Lillio: Which is more popular by branded search?"
description: "Which is more popular in search, Brightwheel or Lillio? Compare estimated monthly branded-search demand and Share of Search inside the Childcare management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brightwheel-vs-lillio"
publisher: "Brandwave"
---

# Brightwheel vs Lillio: Which is more popular by branded search?

Which is more popular in search, Brightwheel or Lillio? Compare estimated monthly branded-search demand and Share of Search inside the Childcare management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brightwheel and Lillio
- **Competitive set**: Childcare management software
- **Market**: Global
- **Month measured**: Aug 2026
- **Brightwheel Share of Search**: 72.4%
- **Lillio Share of Search**: 3.6%

## Which is more popular in search, Brightwheel or Lillio?

- In August 2026, Brightwheel had more branded searches than Lillio among childcare management software worldwide. Brightwheel was estimated to have 246K branded searches compared to Lillio’s 12.1K, and held a 72.4% Share of Search versus Lillio’s 3.6%.
- Brightwheel was ahead of Lillio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brightwheel’s estimated Share of Search among childcare management software worldwide moved from 63.9% to 72.4%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 11 months ending August 2026, Lillio’s estimated Share of Search among childcare management software worldwide moved from 3.1% to 3.6%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

## How did search popularity change for childcare management software worldwide in August 2026?

- In August 2026, Brightwheel gained estimated Share of Search among childcare management software worldwide, from 63.8% to 72.4%.
- In August 2026, Lillio lost estimated Share of Search among childcare management software worldwide, from 4.7% to 3.6%.

## Month by month

| Month | Brightwheel estimated searches | Brightwheel Share of Search | Brightwheel rank | Lillio estimated searches | Lillio Share of Search | Lillio rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 63.9% | 1 | 9.9K | 3.1% | 4 |
| Nov 2025 | 165K | 64.4% | 1 | 8.1K | 3.2% | 4 |
| Dec 2025 | 165K | 64.4% | 1 | 8.1K | 3.2% | 4 |
| Jan 2026 | 246K | 68.3% | 1 | 12.1K | 3.4% | 3 |
| Feb 2026 | 201K | 67.4% | 1 | 12.1K | 4.1% | 3 |
| Mar 2026 | 201K | 63.9% | 1 | 12.1K | 3.8% | 3 |
| Apr 2026 | 201K | 67.9% | 1 | 12.1K | 4.1% | 3 |
| May 2026 | 165K | 63.4% | 1 | 12.1K | 4.7% | 3 |
| Jun 2026 | 165K | 59.6% | 1 | 12.1K | 4.4% | 3 |
| Jul 2026 | 165K | 63.8% | 1 | 12.1K | 4.7% | 3 |
| Aug 2026 | 246K | 72.4% | 1 | 12.1K | 3.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brightwheel’s and Lillio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brightwheel**: Measured on the search term “brightwheel”.
- **Lillio**: Measured on the search term “lillio”.

- [Brightwheel profile](/demand/global-en/brands/brightwheel)
- [Lillio profile](/demand/global-en/brands/lillio)
- [All childcare management software worldwide](/demand/global-en/categories/childcare-management-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brightwheel or Lillio?

In August 2026, Brightwheel had more branded searches than Lillio among childcare management software worldwide. Brightwheel was estimated to have 246K branded searches compared to Lillio’s 12.1K, and held a 72.4% Share of Search versus Lillio’s 3.6%.

## Cite this page

Brandwave. "Brightwheel vs Lillio: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brightwheel-vs-lillio

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brightwheel-vs-lillio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.