--- title: "BrightLocal vs Yotpo: Which is searched more?" description: "Is BrightLocal or Yotpo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online review management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-yotpo" publisher: "Brandwave" --- # BrightLocal vs Yotpo: Which is searched more? Is BrightLocal or Yotpo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online review management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BrightLocal and Yotpo - **Competitive set**: Online review management platforms - **Market**: Global - **Month measured**: Sep 2026 - **BrightLocal Share of Search**: 17.8% - **Yotpo Share of Search**: 14.5% ## Is BrightLocal or Yotpo more popular in search? - In September 2026, BrightLocal had more branded searches than Yotpo among online review management platforms worldwide. BrightLocal had about 22,200 branded searches, while Yotpo had 18,100. BrightLocal made up 17.8% of all online review management platform searches we track, and Yotpo accounted for 14.5%. - BrightLocal was ahead of Yotpo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BrightLocal’s share of searches among online review management platforms worldwide moved from 21.5% to 17.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Yotpo’s share of searches among online review management platforms worldwide moved from 21.5% to 14.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K. ## Top online review management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BrightLocal was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Yotpo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Birdeye | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Podium | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Reputation | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | NiceJob | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | BrightLocal | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | GatherUp | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Grade.us | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Broadly | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Yotpo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ReviewTrackers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trustpilot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online review management platforms - Asked ChatGPT "Which online review management platform should I use?": 1. NiceJob, 2. Podium, 3. Birdeye - Asked ChatGPT "What are the best online review management platforms?": 1. Birdeye, 2. Podium, 3. Reputation, 4. NiceJob, 5. Grade.us, 6. GatherUp, 7. BrightLocal, 8. Broadly - Asked ChatGPT "What's the best online review management platform for local businesses?": 1. NiceJob, 2. Birdeye, 3. Podium, 4. BrightLocal, 5. GatherUp, 6. Grade.us - Searched Google, AI Overview "reputation management software": 1. Reputation, 2. Birdeye, 3. Podium, 4. BrightLocal - Searched Google, AI Overview "online reputation software": 1. Reputation, 2. Birdeye, 3. Podium, 4. BrightLocal Not named in any answer: Yotpo, ReviewTrackers and Trustpilot. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for online review management platforms worldwide in September 2026? - In September 2026, BrightLocal lost share of searches among online review management platforms worldwide, from 22.2% to 17.8%. - In September 2026, Yotpo lost share of searches among online review management platforms worldwide, from 18.1% to 14.5%. ## Month by month | Month | BrightLocal estimated searches | BrightLocal Share of Search | BrightLocal rank | Yotpo estimated searches | Yotpo Share of Search | Yotpo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 21.5% | 2 | 27.1K | 21.5% | 3 | | Nov 2025 | 27.1K | 22.7% | 2 | 22.2K | 18.6% | 3 | | Dec 2025 | 27.1K | 24.9% | 2 | 22.2K | 20.4% | 3 | | Jan 2026 | 27.1K | 22.5% | 2 | 22.2K | 18.4% | 3 | | Feb 2026 | 27.1K | 22.4% | 2 | 22.2K | 18.4% | 3 | | Mar 2026 | 33.1K | 16.3% | 2 | 22.2K | 11% | 3 | | Apr 2026 | 27.1K | 24.7% | 2 | 22.2K | 20.2% | 3 | | May 2026 | 27.1K | 22.6% | 2 | 22.2K | 18.5% | 3 | | Jun 2026 | 22.2K | 21.3% | 2 | 22.2K | 21.3% | 3 | | Jul 2026 | 22.2K | 21.2% | 2 | 22.2K | 21.2% | 3 | | Aug 2026 | 22.2K | 22.2% | 2 | 18.1K | 18.1% | 3 | | Sep 2026 | 22.2K | 17.8% | 2 | 18.1K | 14.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using BrightLocal’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BrightLocal**: Measured on the search term “brightlocal”. - **Yotpo**: Measured on the search term “yotpo”. - [BrightLocal profile](/demand/global-en/brands/brightlocal) - [Yotpo profile](/demand/global-en/brands/yotpo) - [All online review management platforms worldwide](/demand/global-en/categories/review-management-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BrightLocal or Yotpo more popular in search? In September 2026, BrightLocal had more branded searches than Yotpo among online review management platforms worldwide. BrightLocal had about 22,200 branded searches, while Yotpo had 18,100. BrightLocal made up 17.8% of all online review management platform searches we track, and Yotpo accounted for 14.5%. ## Cite this page Brandwave. "BrightLocal vs Yotpo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-yotpo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-yotpo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.