---
title: "BrightLocal vs Whitespark: Which is more popular by branded search?"
description: "Which is more popular in search, BrightLocal or Whitespark? Compare estimated monthly branded-search demand and Share of Search inside the Local SEO platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-whitespark"
publisher: "Brandwave"
---

# BrightLocal vs Whitespark: Which is more popular by branded search?

Which is more popular in search, BrightLocal or Whitespark? Compare estimated monthly branded-search demand and Share of Search inside the Local SEO platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BrightLocal and Whitespark
- **Competitive set**: Local SEO platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **BrightLocal Share of Search**: 53.9%
- **Whitespark Share of Search**: 15.9%

## Which is more popular in search, BrightLocal or Whitespark?

- In August 2026, BrightLocal had more branded searches than Whitespark among local SEO platforms worldwide. BrightLocal was estimated to have 22.6K branded searches compared to Whitespark’s 6.7K, and held a 53.9% Share of Search versus Whitespark’s 15.9%.
- BrightLocal was ahead of Whitespark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among local SEO platforms worldwide moved from 64.9% to 53.9%, and its estimated monthly branded searches moved from 27.6K to 22.6K.
- Across the 11 months ending August 2026, Whitespark’s estimated Share of Search among local SEO platforms worldwide moved from 12.9% to 15.9%, and its estimated monthly branded searches moved from 5.5K to 6.7K.

## How did search popularity change for local SEO platforms worldwide in August 2026?

- In August 2026, Whitespark gained estimated Share of Search among local SEO platforms worldwide, from 13% to 15.9%.
- In August 2026, BrightLocal gained estimated Share of Search among local SEO platforms worldwide, from 52.4% to 53.9%.

## Month by month

| Month | BrightLocal estimated searches | BrightLocal Share of Search | BrightLocal rank | Whitespark estimated searches | Whitespark Share of Search | Whitespark rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.6K | 64.9% | 1 | 5.5K | 12.9% | 3 |
| Nov 2025 | 27.7K | 64.9% | 1 | 5.5K | 12.8% | 3 |
| Dec 2025 | 27.7K | 63.7% | 1 | 5.5K | 12.6% | 3 |
| Jan 2026 | 28.1K | 59.5% | 1 | 6.7K | 14.2% | 3 |
| Feb 2026 | 30K | 64.5% | 1 | 5.6K | 12% | 3 |
| Mar 2026 | 34.4K | 63.8% | 1 | 6.7K | 12.4% | 3 |
| Apr 2026 | 28K | 59.4% | 1 | 6.8K | 14.4% | 3 |
| May 2026 | 28K | 60.5% | 1 | 5.6K | 12.1% | 3 |
| Jun 2026 | 22.6K | 55.8% | 1 | 5.5K | 13.6% | 3 |
| Jul 2026 | 22.5K | 52.4% | 1 | 5.6K | 13% | 3 |
| Aug 2026 | 22.6K | 53.9% | 1 | 6.7K | 15.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BrightLocal’s and Whitespark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BrightLocal**: Measured on the search terms “brightlocal” and “brightlocal local seo”, summed into one figure.
- **Whitespark**: Measured on the search terms “whitespark” and “whitespark local seo”, summed into one figure.

- [BrightLocal profile](/demand/global-en/brands/brightlocal)
- [Whitespark profile](/demand/global-en/brands/whitespark)
- [All local SEO platforms worldwide](/demand/global-en/categories/local-seo-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BrightLocal or Whitespark?

In August 2026, BrightLocal had more branded searches than Whitespark among local SEO platforms worldwide. BrightLocal was estimated to have 22.6K branded searches compared to Whitespark’s 6.7K, and held a 53.9% Share of Search versus Whitespark’s 15.9%.

## Cite this page

Brandwave. "BrightLocal vs Whitespark: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-whitespark

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-whitespark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.