---
title: "BrightLocal vs Semrush Local: Which is searched more?"
description: "Is BrightLocal or Semrush Local more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Local SEO platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-semrush-local"
publisher: "Brandwave"
---

# BrightLocal vs Semrush Local: Which is searched more?

Is BrightLocal or Semrush Local more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Local SEO platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BrightLocal and Semrush Local
- **Competitive set**: Local SEO platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **BrightLocal Share of Search**: 29.7%
- **Semrush Local Share of Search**: 0.78%

## Is BrightLocal or Semrush Local more popular in search?

- In September 2026, BrightLocal had more branded searches than Semrush Local among local SEO platforms worldwide. BrightLocal had about 22,600 branded searches, while Semrush Local had 590. BrightLocal made up 29.7% of all local SEO platform searches we track, and Semrush Local accounted for 0.78%.
- BrightLocal was ahead of Semrush Local in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BrightLocal’s share of searches among local SEO platforms worldwide moved from 31.8% to 29.7%, and its estimated monthly branded searches moved from 27.6K to 22.6K.
- Across the 12 months ending September 2026, Semrush Local’s share of searches among local SEO platforms worldwide moved from 0.83% to 0.78%, and its estimated monthly branded searches moved from 720 to 590.

## How did search popularity change for local SEO platforms worldwide in September 2026?

- In September 2026, Yext overtook BrightLocal to become the leader among local SEO platforms worldwide, with 35.6% of the searches.
- In September 2026, BrightLocal lost share of searches among local SEO platforms worldwide, from 33.6% to 29.7%.
- Estimated monthly branded searches for Semrush Local worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

## Month by month

| Month | BrightLocal estimated searches | BrightLocal Share of Search | BrightLocal rank | Semrush Local estimated searches | Semrush Local Share of Search | Semrush Local rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.6K | 31.8% | 2 | 720 | 0.83% | 7 |
| Nov 2025 | 27.7K | 38.2% | 1 | 480 | 0.66% | 8 |
| Dec 2025 | 27.7K | 37.5% | 1 | 480 | 0.65% | 7 |
| Jan 2026 | 28.1K | 35.8% | 1 | 590 | 0.75% | 7 |
| Feb 2026 | 30K | 38% | 1 | 480 | 0.61% | 8 |
| Mar 2026 | 34.4K | 40.1% | 1 | 590 | 0.69% | 8 |
| Apr 2026 | 28K | 35.7% | 1 | 590 | 0.75% | 8 |
| May 2026 | 28K | 35.8% | 1 | 590 | 0.76% | 8 |
| Jun 2026 | 22.6K | 31.7% | 2 | 590 | 0.83% | 8 |
| Jul 2026 | 22.5K | 30.5% | 2 | 590 | 0.8% | 8 |
| Aug 2026 | 22.6K | 33.6% | 1 | 720 | 1.1% | 8 |
| Sep 2026 | 22.6K | 29.7% | 2 | 590 | 0.78% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using BrightLocal’s and Semrush Local’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BrightLocal**: Measured on the search terms “brightlocal” and “brightlocal local seo”, summed into one figure.
- **Semrush Local**: Measured on the search term “semrush local”.

- [BrightLocal profile](/demand/global-en/brands/brightlocal)
- [Semrush Local profile](/demand/global-en/brands/semrush-local)
- [All local SEO platforms worldwide](/demand/global-en/categories/local-seo-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is BrightLocal or Semrush Local more popular in search?

In September 2026, BrightLocal had more branded searches than Semrush Local among local SEO platforms worldwide. BrightLocal had about 22,600 branded searches, while Semrush Local had 590. BrightLocal made up 29.7% of all local SEO platform searches we track, and Semrush Local accounted for 0.78%.

## Cite this page

Brandwave. "BrightLocal vs Semrush Local: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-semrush-local

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-semrush-local. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.