--- title: "BrightLocal vs Podium: Which is more popular by branded search?" description: "Which is more popular in search, BrightLocal or Podium? Compare estimated monthly branded-search demand and Share of Search inside the Online review management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-podium" publisher: "Brandwave" --- # BrightLocal vs Podium: Which is more popular by branded search? Which is more popular in search, BrightLocal or Podium? Compare estimated monthly branded-search demand and Share of Search inside the Online review management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BrightLocal and Podium - **Competitive set**: Online review management platforms - **Market**: Global - **Month measured**: Aug 2026 - **BrightLocal Share of Search**: 27.8% - **Podium Share of Search**: 0.92% ## Which is more popular in search, BrightLocal or Podium? - In August 2026, BrightLocal had more branded searches than Podium among online review management platforms worldwide. BrightLocal was estimated to have 22.6K branded searches compared to Podium’s 750, and held a 27.8% Share of Search versus Podium’s 0.92%. - BrightLocal was ahead of Podium in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among online review management platforms worldwide moved from 28% to 27.8%, and its estimated monthly branded searches moved from 27.6K to 22.6K. - Across the 11 months ending August 2026, Podium’s estimated Share of Search among online review management platforms worldwide moved from 0.96% to 0.92%, and its estimated monthly branded searches moved from 950 to 750. ## How did search popularity change for online review management platforms worldwide in August 2026? - Estimated monthly branded searches for Podium worldwide fell 21.1% over 11 measured months, from 950 to 750 in August 2026. - Estimated monthly branded searches for BrightLocal worldwide fell 18.1% over 11 measured months, from 27.6K to 22.6K in August 2026. ## Month by month | Month | BrightLocal estimated searches | BrightLocal Share of Search | BrightLocal rank | Podium estimated searches | Podium Share of Search | Podium rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.6K | 28% | 2 | 950 | 0.96% | 6 | | Nov 2025 | 27.7K | 28.4% | 2 | 920 | 0.94% | 6 | | Dec 2025 | 27.7K | 32.1% | 2 | 740 | 0.86% | 6 | | Jan 2026 | 28.1K | 28.6% | 2 | 920 | 0.93% | 6 | | Feb 2026 | 30K | 29.9% | 2 | 950 | 0.95% | 6 | | Mar 2026 | 34.4K | 19% | 2 | 1.1K | 0.58% | 6 | | Apr 2026 | 28K | 31.6% | 2 | 910 | 1% | 6 | | May 2026 | 28K | 28.2% | 2 | 760 | 0.77% | 6 | | Jun 2026 | 22.6K | 27.5% | 2 | 740 | 0.9% | 6 | | Jul 2026 | 22.5K | 27.5% | 2 | 750 | 0.92% | 6 | | Aug 2026 | 22.6K | 27.8% | 2 | 750 | 0.92% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using BrightLocal’s and Podium’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BrightLocal**: Measured on the search terms “brightlocal” and “brightlocal local seo”, summed into one figure. - **Podium**: Measured on the search terms “podium ai employee” and “podium reviews”, summed into one figure. - [BrightLocal profile](/demand/global-en/brands/brightlocal) - [Podium profile](/demand/global-en/brands/podium) - [All online review management platforms worldwide](/demand/global-en/categories/review-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, BrightLocal or Podium? In August 2026, BrightLocal had more branded searches than Podium among online review management platforms worldwide. BrightLocal was estimated to have 22.6K branded searches compared to Podium’s 750, and held a 27.8% Share of Search versus Podium’s 0.92%. ## Cite this page Brandwave. "BrightLocal vs Podium: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-podium This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-podium. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.