--- title: "BrightLocal vs Moz Local: Which is searched more?" description: "Which is more popular in search, BrightLocal or Moz Local? Compare estimated monthly branded-search demand and Share of Search inside the Listing management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-moz-local" publisher: "Brandwave" --- # BrightLocal vs Moz Local: Which is searched more? Which is more popular in search, BrightLocal or Moz Local? Compare estimated monthly branded-search demand and Share of Search inside the Listing management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BrightLocal and Moz Local - **Competitive set**: Listing management platforms - **Market**: Global - **Month measured**: Aug 2026 - **BrightLocal Share of Search**: 37.6% - **Moz Local Share of Search**: 2.2% ## Which is more popular in search, BrightLocal or Moz Local? - In August 2026, BrightLocal had more branded searches than Moz Local among listing management platforms worldwide. BrightLocal was estimated to have 22.6K branded searches compared to Moz Local’s 1.3K, and held a 37.6% Share of Search versus Moz Local’s 2.2%. - BrightLocal was ahead of Moz Local in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among listing management platforms worldwide moved from 30.1% to 37.6%, and its estimated monthly branded searches moved from 27.6K to 22.6K. - Across the 11 months ending August 2026, Moz Local’s estimated Share of Search among listing management platforms worldwide moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 2.4K to 1.3K. ## How did search popularity change for listing management platforms worldwide in August 2026? - In August 2026, BrightLocal overtook Yext to take the highest estimated Share of Search among listing management platforms worldwide, at 37.6%. - In August 2026, Moz Local lost estimated Share of Search among listing management platforms worldwide, from 2.8% to 2.2%. ## Month by month | Month | BrightLocal estimated searches | BrightLocal Share of Search | BrightLocal rank | Moz Local estimated searches | Moz Local Share of Search | Moz Local rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.6K | 30.1% | 2 | 2.4K | 2.6% | 5 | | Nov 2025 | 27.7K | 37.6% | 1 | 1.6K | 2.2% | 5 | | Dec 2025 | 27.7K | 37.5% | 1 | 1.9K | 2.6% | 5 | | Jan 2026 | 28.1K | 36% | 1 | 1.9K | 2.4% | 5 | | Feb 2026 | 30K | 38.5% | 1 | 3.6K | 4.6% | 4 | | Mar 2026 | 34.4K | 40.5% | 1 | 2.9K | 3.4% | 4 | | Apr 2026 | 28K | 37.7% | 1 | 2.4K | 3.2% | 4 | | May 2026 | 28K | 37.5% | 1 | 2.9K | 3.9% | 4 | | Jun 2026 | 22.6K | 33.2% | 2 | 1.6K | 2.4% | 5 | | Jul 2026 | 22.5K | 33% | 2 | 1.9K | 2.8% | 4 | | Aug 2026 | 22.6K | 37.6% | 1 | 1.3K | 2.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using BrightLocal’s and Moz Local’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BrightLocal**: Measured on the search terms “brightlocal” and “brightlocal local seo”, summed into one figure. - **Moz Local**: Measured on the search term “moz local”. - [BrightLocal profile](/demand/global-en/brands/brightlocal) - [Moz Local profile](/demand/global-en/brands/moz-local) - [All listing management platforms worldwide](/demand/global-en/categories/listing-management-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, BrightLocal or Moz Local? In August 2026, BrightLocal had more branded searches than Moz Local among listing management platforms worldwide. BrightLocal was estimated to have 22.6K branded searches compared to Moz Local’s 1.3K, and held a 37.6% Share of Search versus Moz Local’s 2.2%. ## Cite this page Brandwave. "BrightLocal vs Moz Local: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-moz-local This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-moz-local. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.