---
title: "BrightLocal vs Localo: Which is more popular by branded search?"
description: "Which is more popular in search, BrightLocal or Localo? Compare estimated monthly branded-search demand and Share of Search inside the Local SEO platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-localo"
publisher: "Brandwave"
---

# BrightLocal vs Localo: Which is more popular by branded search?

Which is more popular in search, BrightLocal or Localo? Compare estimated monthly branded-search demand and Share of Search inside the Local SEO platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BrightLocal and Localo
- **Competitive set**: Local SEO platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **BrightLocal Share of Search**: 53.9%
- **Localo Share of Search**: 4.3%

## Which is more popular in search, BrightLocal or Localo?

- In August 2026, BrightLocal had more branded searches than Localo among local SEO platforms worldwide. BrightLocal was estimated to have 22.6K branded searches compared to Localo’s 1.8K, and held a 53.9% Share of Search versus Localo’s 4.3%.
- BrightLocal was ahead of Localo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among local SEO platforms worldwide moved from 64.9% to 53.9%, and its estimated monthly branded searches moved from 27.6K to 22.6K.
- Across the 11 months ending August 2026, Localo’s estimated Share of Search among local SEO platforms worldwide moved from 3.5% to 4.3%, and its estimated monthly branded searches moved from 1.5K to 1.8K.

## How did search popularity change for local SEO platforms worldwide in August 2026?

- In August 2026, BrightLocal gained estimated Share of Search among local SEO platforms worldwide, from 52.4% to 53.9%.
- Localo’s estimated Share of Search among local SEO platforms worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.

## Month by month

| Month | BrightLocal estimated searches | BrightLocal Share of Search | BrightLocal rank | Localo estimated searches | Localo Share of Search | Localo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.6K | 64.9% | 1 | 1.5K | 3.5% | 4 |
| Nov 2025 | 27.7K | 64.9% | 1 | 1.6K | 3.6% | 4 |
| Dec 2025 | 27.7K | 63.7% | 1 | 1.1K | 2.6% | 4 |
| Jan 2026 | 28.1K | 59.5% | 1 | 1.2K | 2.5% | 5 |
| Feb 2026 | 30K | 64.5% | 1 | 1.4K | 3.1% | 4 |
| Mar 2026 | 34.4K | 63.8% | 1 | 1.5K | 2.8% | 4 |
| Apr 2026 | 28K | 59.4% | 1 | 1.4K | 2.9% | 4 |
| May 2026 | 28K | 60.5% | 1 | 1.6K | 3.5% | 4 |
| Jun 2026 | 22.6K | 55.8% | 1 | 1.4K | 3.5% | 4 |
| Jul 2026 | 22.5K | 52.4% | 1 | 1.8K | 4.2% | 4 |
| Aug 2026 | 22.6K | 53.9% | 1 | 1.8K | 4.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BrightLocal’s and Localo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BrightLocal**: Measured on the search terms “brightlocal” and “brightlocal local seo”, summed into one figure.
- **Localo**: Measured on the search terms “localo ai”, “localo alternative”, “localo black friday”, “localo free”, “localo free checker”, “localo gmb”, “localo ia”, “localo local rank checker”, “localo local seo”, “localo login”, “localo pricing”, “localo rank checker”, “localo ranking”, “localo seo”, “localo site”, “localo tool” and “localo.com”, summed into one figure.

- [BrightLocal profile](/demand/global-en/brands/brightlocal)
- [Localo profile](/demand/global-en/brands/localo)
- [All local SEO platforms worldwide](/demand/global-en/categories/local-seo-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BrightLocal or Localo?

In August 2026, BrightLocal had more branded searches than Localo among local SEO platforms worldwide. BrightLocal was estimated to have 22.6K branded searches compared to Localo’s 1.8K, and held a 53.9% Share of Search versus Localo’s 4.3%.

## Cite this page

Brandwave. "BrightLocal vs Localo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-localo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-localo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.