--- title: "BrightLocal vs Local Falcon: Which is more popular by branded search?" description: "Which is more popular in search, BrightLocal or Local Falcon? Compare estimated monthly branded-search demand and Share of Search inside the Local SEO platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-local-falcon" publisher: "Brandwave" --- # BrightLocal vs Local Falcon: Which is more popular by branded search? Which is more popular in search, BrightLocal or Local Falcon? Compare estimated monthly branded-search demand and Share of Search inside the Local SEO platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BrightLocal and Local Falcon - **Competitive set**: Local SEO platforms - **Market**: Global - **Month measured**: Aug 2026 - **BrightLocal Share of Search**: 53.9% - **Local Falcon Share of Search**: 23.8% ## Which is more popular in search, BrightLocal or Local Falcon? - In August 2026, BrightLocal had more branded searches than Local Falcon among local SEO platforms worldwide. BrightLocal was estimated to have 22.6K branded searches compared to Local Falcon’s 10K, and held a 53.9% Share of Search versus Local Falcon’s 23.8%. - BrightLocal was ahead of Local Falcon in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among local SEO platforms worldwide moved from 64.9% to 53.9%, and its estimated monthly branded searches moved from 27.6K to 22.6K. - Across the 11 months ending August 2026, Local Falcon’s estimated Share of Search among local SEO platforms worldwide moved from 15.6% to 23.8%, and its estimated monthly branded searches moved from 6.6K to 10K. ## How did search popularity change for local SEO platforms worldwide in August 2026? - In August 2026, BrightLocal gained estimated Share of Search among local SEO platforms worldwide, from 52.4% to 53.9%. - In August 2026, Local Falcon lost estimated Share of Search among local SEO platforms worldwide, from 28.4% to 23.8%. ## Month by month | Month | BrightLocal estimated searches | BrightLocal Share of Search | BrightLocal rank | Local Falcon estimated searches | Local Falcon Share of Search | Local Falcon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.6K | 64.9% | 1 | 6.6K | 15.6% | 2 | | Nov 2025 | 27.7K | 64.9% | 1 | 6.7K | 15.6% | 2 | | Dec 2025 | 27.7K | 63.7% | 1 | 8.1K | 18.7% | 2 | | Jan 2026 | 28.1K | 59.5% | 1 | 10K | 21.1% | 2 | | Feb 2026 | 30K | 64.5% | 1 | 8.2K | 17.6% | 2 | | Mar 2026 | 34.4K | 63.8% | 1 | 10K | 18.5% | 2 | | Apr 2026 | 28K | 59.4% | 1 | 10K | 21.2% | 2 | | May 2026 | 28K | 60.5% | 1 | 10K | 21.7% | 2 | | Jun 2026 | 22.6K | 55.8% | 1 | 10K | 24.6% | 2 | | Jul 2026 | 22.5K | 52.4% | 1 | 12.2K | 28.4% | 2 | | Aug 2026 | 22.6K | 53.9% | 1 | 10K | 23.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using BrightLocal’s and Local Falcon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BrightLocal**: Measured on the search terms “brightlocal” and “brightlocal local seo”, summed into one figure. - **Local Falcon**: Measured on the search terms “local falcon” and “local falcon seo”, summed into one figure. - [BrightLocal profile](/demand/global-en/brands/brightlocal) - [Local Falcon profile](/demand/global-en/brands/local-falcon) - [All local SEO platforms worldwide](/demand/global-en/categories/local-seo-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, BrightLocal or Local Falcon? In August 2026, BrightLocal had more branded searches than Local Falcon among local SEO platforms worldwide. BrightLocal was estimated to have 22.6K branded searches compared to Local Falcon’s 10K, and held a 53.9% Share of Search versus Local Falcon’s 23.8%. ## Cite this page Brandwave. "BrightLocal vs Local Falcon: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-local-falcon This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/brightlocal-vs-local-falcon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.